Digital Brand Manager

Job Summary

We are seeking a highly motivated and digitally savvy Digital Brand Manager to develop and execute innovative digital marketing strategies that elevate our brand presence and drive business growth. This role will report to the Area Digital Marketing Manager North Asia, and work closely with the brand teams, supporting and collaborating on key initiatives across media planning, digital creative development, social media campaigns, and e-commerce ad performance, while engaging with both global and local stakeholders.

Key Responsibilities

• Collaborate with global media agency to optimize brand media plans for both efficiency and effectiveness across digital channels.
• Lead the development of digital creatives for advertising and brand websites, ensuring alignment with brand guidelines and objectives.
• Plan and execute social media campaigns and influencer marketing initiatives to enhance brand engagement and reach.
• Partner with global teams to update and localize brand websites, ensuring relevance and consistency in the Japanese market.
• Analyze advertising performance, GA4 data, consumer reviews, and other digital metrics to generate actionable insights.
• Evaluate and implement emerging digital technologies to keep the brand at the forefront of digital innovation.
• Maximize e-commerce sales through ad optimization, budget management, data analysis, and dashboard reporting.

Basic Qualifications

We are looking for professionals with these required skills to achieve our goals:

• 3-5 years of hands-on experience in digital marketing.
• Proven track record in managing digital campaigns, media planning, and performance analysis.
• Experience in producing digital creatives such as videos, banners, and copywriting for advertising and brand communications.
• Strong understanding of digital KPIs, analytics tools (e.g. GA4).
• Language: Business-level proficiency in both Japanese and English.
• Education: BA

Preferred Qualifications

If you have the following characteristics, it would be a plus:

• Hands-on experience in e-commerce especially in Ad planning and optimization with familiarity with Amazon and Rakuten.
• Work experience in the FMCG industry, preferably on the brand owner side.
• Experience using AI tools for data analysis or campaign optimization.
• Understanding of modern CMS platforms and hands-on experience in updating and managing websites using CMS tools.
• Knowledge of SEM/SEO/LLMO, programmatic advertising, and content marketing best practices.
• Experience leveraging 1st party data to improve campaign performance.
• Experience with retail media platforms.

Skills and Competencies

• Strong teamwork and collaboration skills across cross-functional and multicultural teams.
• Excellent communication and stakeholder management abilities.
• Analytical mindset with a problem-solving approach.
• Resilience and adaptability in a fast-paced, dynamic environment.
• Passion for digital innovation and continuous learning.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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Who are we?

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.