Digital Marketing Manager (Organic & COE)

About PhonePe Limited:

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

Team: The Creative Performance Marketing

So, Here's the Deal.

We're the creative-first marketing team for the entire PhonePe Group. Our mission is to be the answer to every question in a billion Indian lives. From instant payments and online shopping to streaming and investing, we believe that when someone has a need, one of our platforms should be the undeniable, #1 result they discover.

We're looking for a Growth Manager who gets the entire game. Someone who sees traditional search, local discovery, app stores, and the new world of AI-powered answers not as separate channels, but as a connected universe of opportunity. This isn't about chasing algorithms; it's about building an organic growth engine that makes the entire PhonePe Group the most discovered and trusted name in India's digital life.

Your Mission, Should You Choose to Accept It.

Your mission is to architect the PhonePe Group's entire organic footprint for today and tomorrow. You'll be the brain behind our discovery strategy, the master of our local presence, and the champion of our apps in the marketplaces. You will master the art of ensuring the right user discovers the right solution from our ecosystem, at the perfect moment.

Here's What You'll Actually Be Doing:

• Master the World of Answers (AEO & SEO): You'll go beyond ranking links to make our portfolio the answer. You'll architect our domain strategy, optimize our content to own featured snippets and voice search results, and build an authoritative backlink profile for the entire ecosystem.
• Pioneer Generative Engine Optimization (GEO): You'll be our guide to the future of discovery. You will develop our group-wide strategy for generative AI engines, ensuring our family of brands is accurately and favorably represented in the next wave of AI-powered search and chat.
• Own the Map (Local Discovery): You’ll put our locally-relevant businesses on every digital street corner in India. You will orchestrate the strategy for all our local business listings, turning them into powerful, synergistic customer acquisition channels.
• Conquer the App Stores (ASO): You’ll manage the ASO strategy for our entire portfolio of apps. You'll run a high-tempo A/B testing lab for icons and screenshots, develop unique keyword strategies for each app to maximize discovery without cannibalization, and create a flywheel of positive ratings and reviews.
• Build Our Collective Brain (Center of Excellence): You will lead the charge in building our team's "second brain"—a central, AI-ready knowledge base that captures every experiment, win, and lesson learned across our entire portfolio. You'll design the system to capture this intelligence and create a culture of shared learning, benchmarking us against the best teams in the world and keeping our collective skills razor-sharp.

Your First 90-Day Challenge

Level 1: The Audit. Jump in and map our entire organic universe. You'll conduct a full portfolio audit across SEO, AEO, Local, and ASO, presenting a "Here's where we win, and here's the future we need to build" plan.

Level 2: The Quick Wins. You'll deploy the high-impact fixes first. You’ll optimize our top-level local listings, refresh our app store metadata, and capture low-hanging fruit in the world of answer engine optimization.

Level 3: The Long Game. You’ll launch your first major strategic initiative. This could be a new hyperlocal content strategy, a systematic A/B testing plan for our app store visuals, or our first official experiment in Generative Engine Optimization.

We're Looking for Someone Who…

...has been deep in the organic growth game for 3-5+ years and has a portfolio of wins, ideally with experience managing multiple brands or a large, complex company.

...thinks in ecosystems, not just single channels.

...sees technical SEO, a perfectly optimized local listing, and a high-converting app screenshot as three forms of the same art.

...is a tool master. You know your way around industry-standard SEO tools (for crawling, analytics, and backlink analysis) and leading ASO intelligence platforms.

...is obsessed with not just ranking, but becoming the answer, and is genuinely excited to pioneer strategy for the new frontier of generative AI search.

...is a natural collaborator who can speak the language of engineers, product managers, and content creators across multiple business units.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.

Read more about PhonePe on our blog_.

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