Director, AdTech Data Partnerships
Job Summary
Job Description
PulsePoint is a leading technology company specializing in real-time data optimization for campaign performance and health decision-making. They are seeking a Director of Data Partnerships to lead the development and management of strategic partnerships that enhance data capabilities for their Demand-Side Platform (DSP). This role involves identifying, evaluating, and integrating data providers, negotiating agreements, and ensuring seamless data solutions for audiences, measurement, and optimization. The ideal candidate will possess a strong understanding of digital advertising, data products, pricing, supply chain dynamics, and quality assurance, with a passion for data-driven strategies. The role requires market analysis, performance monitoring, and cross-functional collaboration to align data partnership strategies with business objectives.
Must have:
- 10+ years in data partnerships/business development in digital advertising
- Strong understanding of data privacy regulations (GDPR, CCPA)
- Proven track record in negotiating and managing partnerships
- Ability to work in a fast-paced environment and manage multiple projects
- Exceptional communication and interpersonal skills
- Strong leadership and team management skills
- Excellent analytical skills and data-driven decision-making
Good to have:
- MBA preferred
- Familiarity with programmatic advertising and DSP technologies
Perks:
- Comprehensive healthcare (medical, dental, vision)
- 100%-paid life & disability insurance
- 401(k) Match
- Generous paid vacation and sick time
- Paid parental leave & adoption assistance
- Annual tuition assistance
- Better Yourself Wellness program
- Group volunteer opportunities and fun events
- Commuting subsidy and commuter benefits
- Referral bonus program
8 skills required
Job Details
Description
About PulsePoint:
PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.
Description
We are seeking a highly skilled and experienced Director of Data Partnerships to lead our efforts to develop and manage strategic partnerships that enhance our data capabilities and drive growth for our Demand-Side Platform (DSP). You will work closely with internal teams and external partners to identify opportunities for collaboration, negotiate agreements, and ensure the successful integration of data solutions - use cases are inclusive of audiences, measurement, optimization – into our platform. The ideal candidate will have a deep understanding of digital advertising, data products and pricing, supply chain dynamics, and quality assurance processes, along with a passion for data-driven decision-making.
Key Responsibilities:
- Strategic Partnership Development: Identify, evaluate, and establish partnerships with a diverse set of data providers to enhance the DSP's data offerings.
- Negotiation and Contract Management: Lead negotiations for data partnership agreements, ensuring favorable terms and compliance with legal and regulatory requirements.
- Data Integration: Collaborate with product and engineering teams to integrate new data sources into the DSP, ensuring seamless functionality and performance.
- Market Analysis: Conduct market research to identify trends, opportunities, and competitive landscape related to data partnerships in the digital advertising ecosystem.
- Performance Monitoring: Establish KPIs to measure the success of data partnerships and regularly report on performance to senior management.
- Cross-Functional Collaboration: Work closely with sales, marketing, and product teams to align data partnership strategies with overall business objectives.
- Stay informed about industry trends, regulations, and emerging technologies that may impact supply quality and marketplace dynamics.
- Thought Leadership: Represent PulsePoint at industry events, conferences, and forums to promote our data capabilities and partnerships.
Required Qualifications:
- Bachelor’s degree in Business, Marketing, Data Science, or a related field; MBA preferred.
- 10+ years of experience in data partnerships, business development, or a related role within the digital advertising or technology industry.
- Strong understanding of data privacy regulations and compliance (e.g., GDPR, CCPA).
- Proven track record of successfully negotiating and managing partnerships.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Familiarity with programmatic advertising and DSP technologies is a plus.
- Exceptional communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
- Strong leadership and team management skills, with the ability to inspire and motivate a diverse team, even in situations where they are not the direct reporting manager.
- Excellent analytical skills with the ability to interpret complex data and make data-driven decisions.
Time zone:
- 9am-6pm ET preferred, but also open to PT/MT/CT hours
What we’ll give to you:
- Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
- 401(k) Match
- Generous paid vacation and sick time
- Paid parental leave & adoption assistance
- Annual tuition assistance
- Better Yourself Wellness program
- Group volunteer opportunities and fun events
- Commuting subsidy and commuter benefits
- A referral bonus program -- we love hiring referrals here at PulsePoint
And there’s a lot more!
Watch this video here to learn more about our culture and get a sense of what it’s like to work at PulsePoint!
Target salary range: $160-175k base + 16-17.5k target annual bonus based on company and individual performance
Selection Process:
- Initial Phone Screen (30 minutes)
- Hiring Manager Interview (30 minutes)
- Team Interview (30 minutes each with 2 people this role will be working closely with)
- Case Study
- Reference Checks (2-3 references)
WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
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