Director - Ecommerce Marketing

Enphase Energy is a global energy technology company and a leading provider of solar, battery, and electric vehicle charging products. Founded in 2006, our innovative microinverter technology revolutionized solar power, making it a safer, more reliable, and scalable energy source. Today, the Enphase Energy System enables users to make, use, save, and sell their own power. Enphase is also one of the most successful and innovative clean energy companies in the world, with more than 80 million products shipped across 160 countries.

Join our dynamic teams designing and developing next-gen energy technologies and help drive a sustainable future!

Job Summary

The Director of E-Commerce Marketing will lead the strategy, execution, and optimization of all e-commerce marketing efforts, with a primary focus on Amazon and other key platforms. This role will oversee Amazon marketplace operations (Seller Central/Vendor Central), influencer marketing, and peripheral systems (e.g., PPC, SEO, CRM) to drive customer acquisition, retention, and sales revenue growth. The ideal candidate is a data-driven leader with a proven track record of managing high-revenue e-commerce accounts ($100M+/month) and achieving 7x ROAS in competitive categories like consumer electronics or tech.

Key Responsibilities

• Amazon Marketplace Strategy:
• Develop and execute a comprehensive Amazon India strategy, including listing optimization, Amazon PPC, SEO, A+ Content, and inventory management.
• Manage Seller Central and/or Vendor Central accounts to maximize product visibility, conversion rates, and detail page view rates (DPVR).
• Partner with Amazon Ads and agencies (e.g., SalesDuo, Oceanwing) to optimize campaigns, reduce ACoS, and achieve 7x ROAS.

• Influencer and Affiliate Marketing:
• Design and manage influencer marketing campaigns, leveraging platforms like ShareASale to drive organic traffic and brand awareness.
• Build relationships with key influencers in the tech/energy storage space to promote products like portable power stations , Balcony Solar and EV chargers

• Peripheral Systems Management:
• Oversee integration of CRM, analytics tools (e.g., Helium 10, Jungle Scout), and AI-driven platforms to track KPIs and optimize performance.
• Implement inventory forecasting and pricing strategies to ensure stock availability and competitiveness on Amazon India.

• Team Leadership:
• Lead a team of e-commerce specialists, including PPC managers, SEO analysts, and content creators, fostering a high-performance culture.
• Collaborate with cross-functional teams (e.g., product development, supply chain) to align marketing with business goals.

• Performance Tracking and Reporting:
• Monitor and report on key metrics (e.g., ROAS, ACoS, conversion rates, sales growth) using real-time dashboards.
• Deliver quarterly business reviews to senior leadership, outlining revenue impact and strategic recommendations.

• Market and Competitor Analysis:
• Conduct ongoing analysis of Amazon competitive landscape, identifying opportunities to outperform brands like Anker, EcoFlow, and Jackery.
• Stay updated on Amazon’s algorithm changes, regional policies, and consumer trends in US and EU region.

Qualifications

• Experience:
• 15+ years of experience in e-commerce marketing, with 5+ years in a leadership role managing Amazon marketplace operations.
• Proven track record of managing $100M+/month in Amazon revenue, ideally in consumer electronics, tech, or portable energy storage.
• Experience working with Amazon Ads, DSP, and influencer marketing platforms, with demonstrated results (e.g., 5x–7x ROAS, 20%+ ACoS reduction).

• Skills:
• Expertise in Amazon Seller Central/Vendor Central, PPC, SEO, A+ Content, and inventory management.
• Strong understanding of AI-driven tools (e.g., SalesDuo’s Business Intelligence Dashboard) and analytics platforms (e.g., Helium 10, DataHawk).
• Exceptional leadership and team management skills, with experience scaling teams to support enterprise-level accounts.
• Proficiency in data analysis, with the ability to translate insights into actionable strategies.

• Education:
• Bachelor’s degree in Marketing, Business, or a related field; MBA from top B school.

• Certifications (Preferred):
• Amazon Advertising Certification or equivalent.
• Google Analytics, HubSpot, or other relevant marketing certifications.

• Soft Skills:
• Strategic thinker with a data-driven mindset and strong problem-solving abilities.
• Excellent communication and stakeholder management skills to align with internal teams and external partners.
• Adaptable to fast-paced environments and Amazon’s evolving policies.

Preferred Qualifications

• Experience working with agencies to optimize Amazon performance.
• Familiarity with US /EU e-commerce market dynamics, FBA logistics, and regional consumer behavior.
• Prior success in launching or scaling consumer tech products
• Knowledge of cross-border e-commerce strategies to align with global marketplaces (e.g., US, EU).