Director, Marketing (Singapore)

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

As we continue to grow across JAPAC, we’re seeking an experienced marketing leader to scale our regional strategy. You’ll drive full-funnel awareness, demand generation, and revenue growth, while connecting local initiatives to our global mission.

This role is based in our hub on a hybrid basis.

What you'll do at Figma:

• Lead and inspire: Build and support a high-performing, distributed marketing team with clear strategy, rhythm, and accountability
• Drive demand generation: Design and deliver programs across Japan, India, ANZ, Southeast Asia, and Korea to increase sign-ups, pipeline, and ROI
• Partner across teams: Work closely with Sales, Product Marketing, and Developer Advocates to deliver sales-led and customer-centric outcomes
• Collaborate globally: Align with international and global marketing teams to deliver consistent, impactful results across languages, segments, and channels
• Own results: Manage budgets, optimize campaigns and events, and measure impact
• Champion JAPAC: Represent the region internally and externally, advocate for customer needs, and serve as a brand ambassador

We’d love to hear from you if you have:

• 15+ years of B2B marketing leadership across APAC with proven ability to lead, motivate, and manage large distributed teams across multiple countries and cultures.
• Deep understanding of regional market nuances—particularly in Japan, Korea, and India—and the ability to adapt strategies to local contexts.
• Exceptional collaboration and stakeholder leadership skill, with a track record of solving complex marketing challenges. Proven ability to collaborate with, influence, and provide clear, comprehensive updates to senior stakeholders and executives—both within the region and globally.
• Proven success in full-funnel marketing: awareness, education, demand, and pipeline generation
• Strong expertise across field & digital marketing, including programmatic campaigns

While it’s not required, it’s an added plus if you also have:

• Proficiency in an additional APAC language beyond English
• Passion for collaboration and building inclusive, connected teams
• A balance of creativity and data-driven decision-making, with a willingness to experiment and innovate

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

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