Director of Brand Marketing

Location: San Francisco and Austin preferred (Hybrid)

About SweatPals

SweatPals is the community-first fitness platform turning workouts into social adventures. Backed by a16z speedrun, Kevin Hart, and other world-class investors, we connect hundreds of thousands of “Pals,” hosts, and gyms through events, memberships, and social features.

At SweatPals, brand is product.

We're not just building features — we're building belief. From city run clubs to outdoor festivals to cold plunge parties, SweatPals is turning workouts into culture. And as we grow, brand marketing will play a central role in shaping how people feel when they discover us — and what we stand for as we scale.

We’re still scrappy at heart, but growing fast. Hosts use SweatPals to run their businesses (ticketing, memberships, group chats, waivers, POS), while users discover joyful, active experiences. Personalized, intelligent experiences are core to our next chapter — and brand is how we connect it all into something bigger: a healthier, more connected world.

🎯 What You’ll Do

You’ll be our first Director of Brand Marketing, and play a foundational role in shaping SweatPals from a product into a cultural movement. You’ll define and scale our brand vision across every touchpoint — from product launches and creator campaigns to city activations and social storytelling. This is part strategic leadership, part creative direction, part brand systems building - all in service of turning “daylife” into a recognizable, joyful brand.

• Own the SweatPals brand system — evolve our visual identity, voice, narrative, and values as we grow into new cities and products

• Build and lead brand campaigns that create emotional resonance, shift perception, and make people feel something — not just see something

• Oversee our social presence across Instagram, TikTok, and other platforms — from content strategy and community building to creator partnerships and audience growth

• Lead product marketing moments in partnership with Product & Success — ensuring every feature drop is a branded, memorable experience

• Manage influencer and creator programs — from talent strategy and creative briefs to contracts and performance tracking

• Collaborate on brand activations and IRL experiences — from outdoor festivals to run club collabs to our first-ever SweatPals Summit

• Craft branded promotional emails for key launches and events - from a SweatPals Summit to a citywide takeover. Curate the brand-led moments that need a strong creative lens

• Define city launch playbooks — scalable systems for new market entries, including local brand seeding, events, partnerships, and content themes

• Oversee brand-led content touchpoints — promoting key events, seasonal moments, and helping hosts grow their reach

• Build and manage a small team of creatives, freelancers, and agencies — ensuring we maintain brand consistency while shipping quickly

• Track and report on brand health and content performance — using metrics to inform what drives emotion, attention, and community growth

💼 What You Bring

✅ Experience

• 7–10+ years of marketing experience, including 4+ years leading brand, content, or creative teams

• Proven ability to shape and grow a consumer brand from early stages

• Strong creative instincts with a portfolio that shows brand storytelling, social strategy, and campaign leadership

• Experience managing teams or cross-functional squads (in-house or agency)

• Familiar with product marketing, creator/influencer campaigns, and community-driven brands

• Bonus: experience in fitness, wellness, or marketplace platforms

🛠 Hard Skills

• Strong writing and brand voice development across social, web, and product touchpoints

• Ability to brief, direct, and review visual and copy work across brand channels

• Deep understanding of brand and content performance metrics

• Comfortable with tools like Notion, Asana, Airtable, Figma, and social reporting dashboards

• Bonus: light content creation (Reels, memes, copywriting) when needed

✨ You’ll Thrive Here If You...

• Have a strategic POV — and know how to translate it into execution

• Take full ownership — we’ll trust you to lead the brand like it’s your own

• Are a thoughtful collaborator — able to rally cross-functional teams with clarity and empathy

• Think like a trendsetter, not a follower — you can spot what’s next and adapt it in your own way

• Balance creative ambition with scrappy execution — dream big, ship fast

• Care deeply about your craft — and the way it shapes how people feel

💛 Our Values

• Celebrate Diversity: We embrace different backgrounds, opinions, and ways of thinking. We don’t just welcome disagreement—we believe it makes the product better.

• Be a Leader: We take initiative, speak up, and drive things forward—no matter your title. Leadership is a mindset, not a level.

• Roll Up Our Sleeves: We do what it takes. No job is too small when we’re building something big.

• Embrace Adventure: We stay curious, push boundaries, and see challenges as opportunities. Startups are a rollercoaster—and we’re here for the ride.

🚀 Why Join SweatPals

• Work at the intersection of tech, wellness, and culture — with fast cycles and real-world impact

• Flexible hybrid setup (SF or Austin preferred), with teammates who care deeply about the mission and each other

• Competitive compensation

  • Base salary range: $136K–$177K depending on location and experience

  • Total comp (including bonus + equity): $158K–$205K

• Healthcare coverage — full medical, dental, and vision plans

• Flexible PTO and remote-friendly policies

• Monthly fitness & wellness allowance — we practice what we preach

• Perks like team retreats & IRL workouts

📩 How to Apply

Please include a portfolio or 2–3 samples of brand campaigns, social content, or product marketing work you’ve led. We’d love to see how you think, what you’ve shipped, and how you brought a brand to life.