Product Marketing Manager - New Tech

40 Minutes ago • All levels

Marketing

Job Description

Leonardo.Ai, now part of Canva, seeks an AI-literate, fast-paced Product Marketing Manager to drive the go-to-market strategy for new technology. This role involves defining positioning, messaging, and audience insights, as well as developing high-impact launch communications and assets across various market segments. The manager will collaborate closely with Product, Design, AI research, and other marketing teams to amplify new tech as it comes to market.

Good To Have:

Experience with CRM strategy and analytics tools preferred.

Must Have:

Be an absolute Gen AI expert, fuelling your knowledge with market research, customer insights, and competitive analysis.
Define the positioning and messaging strategy for new technology and features.
Develop high impact, multi-channel go-to-market plans for new products.
Collaborate with marketing, product management, and business development to create compelling product educational content and marketing campaigns.
Monitor and analyse product performance, market trends, and customer feedback to optimise marketing strategies.
Collaborate with the BD team on key messaging, value propositions, competitive positioning and insights.
Establish key metrics to measure success and optimise marketing performance.
Work in close partnership with other PMMs and marketing team leads to develop processes.
Proven experience in AI technologies.
Strong track record in marketing strategy and execution.
Strong understanding of go-to-market strategies, product positioning, and messaging.
Excellent communication, storytelling, and presentation skills.
Proven experience in working cross-functionally across marketing, product & sales teams.
Ability to analyse data, generate insights, and drive data-informed decisions.
Strong project management skills and ability to multitask in a fast-paced environment.
A willingness to dive in from day 1 at both a strategic and an executional level.

Perks:

Impact the Future of AI
Competitive salary and equity
Remote and hybrid work options
6 weeks working abroad
18 weeks of gender-neutral paid parental leave
Wellness budget
Home office budget
Training and conference expenses
Fun and engaging company events, both virtual and in-person

Add these skills to join the top 1% applicants for this job

team-management

excel

communication

budget-management

game-texts

storytelling

market-research

canva

About Leonardo.Ai

Leonardo.Ai, an Australian tech startup now a part of Canva, is on a transformative mission to democratise design and ignite the world's creativity through our groundbreaking AI-powered platform. With over 30 million users worldwide and counting, we're just getting started.

About the Role:

We are looking for an AI-literate, fast-paced Product Marketing Manager to amplify our new tech as it comes to market. This role will make a significant contribution to our GTM, tackling everything from positioning, messaging and audience insights through to high-impact launch comms and assets that resonate across all our market segments.

Where You’ll Make Your Mark (and Grow Fast Doing It)

Be an absolute Gen AI expert, fuelling your knowledge with market research, customer insights, and competitive analysis to inform product messaging and launches.
Define the positioning and messaging strategy for new technology and features as they come to market, working in tight collaboration with Product, Design and AI research.
Develop high impact, multi-channel go-to-market plans for new products, in partnership with other PMMs and marketing team leads.
Collaborate with the wide marketing team, product management and business development to create compelling product educational content and marketing campaigns.
Monitor and analyse product performance, market trends, and customer feedback to optimise marketing strategies.
Collaborate with the BD team on key messaging, value propositions, competitive positioning and insights.
Establish key metrics to measure success and optimise marketing performance.
Work in close partnership with other PMMs and marketing team leads to develop processes that suit an AI-first business which is scaling fast.

The Skills (and Mindset) We’re Looking For

The ideal candidate will have proven experience in AI technologies as well as a strong track record in marketing strategy and execution.
Strong understanding of go-to-market strategies, product positioning, and messaging
Excellent communication, storytelling, and presentation skills
Proven experience in working cross-functionally across marketing, product & sales teams
Ability to analyse data, generate insights, and drive data-informed decisions
Strong project management skills and ability to multitask in a fast-paced environment
A willingness to dive in from day 1 at both a strategic and an executional level
Experience with CRM strategy and analytics tools preferred

Our Culture:

Inclusive Culture: We celebrate diversity and are committed to creating an inclusive environment where everyone feels valued and empowered. At Leonardo AI, your unique perspectives and experiences are welcomed and essential to our success.
Flexible Work Environment: We understand the importance of work-life balance. Enjoy the flexibility to work remotely or from our vibrant offices. We have employees all over Australia, ensuring you can thrive personally and professionally.
Empowering Growth: Your development is our priority. We offer continuous learning opportunities and career growth tailored to your goals. You’ll be encouraged to grow and excel in your career at Leonardo AI.
Impactful Work: Join us in shaping the future of AI. You'll work on innovative projects that have a meaningful impact, and your contributions will help drive advancements in AI creativity.

Leonardo.Ai Benefits: