Manager, Casino Integrated Marketing

11 Minutes ago • 5 Years +
Marketing

Job Description

As the Manager of Casino Integrated Marketing at DraftKings, you will lead the marketing vision for Golden Nugget Online Casino. This role involves developing sharp strategies and executing cross-functional efforts to drive user acquisition, boost lifetime value, and shape the creative expression of the brand. You will operate with autonomy, focusing on innovative marketing strategies, disciplined performance analysis, and ensuring a best-in-class customer experience. The role requires independence, resourcefulness, and the ability to rally partners, acting as a central liaison between channel teams and creative, championing AI use, and advocating for GNOG marketing priorities.
Must Have:
  • Drive growth across the Golden Nugget Online Casino through innovative marketing strategies, strong cross-functional execution, and disciplined performance analysis.
  • Act as the central liaison between channel teams and creative, ensuring campaigns are strategically sound and creatively differentiated.
  • Champion the use of AI and automation in creative development to maximize efficiency and impact.
  • Act as a champion for GNOG marketing priorities across the organization.
  • Minimum 5 years of relevant experience in marketing or strategy roles.
  • 3+ years of proven success in the casino/gaming industry.
  • An analytical mind that is experienced with data and can operate in ambiguity and make decisions without all the information at hand.
  • Innovative and solutions-focused with experience driving new ideas and hypotheses that improve business metrics.
  • Obsessive about prospective & existing customer journeys and understanding the needs and behaviors that influence those journeys.
  • Positive, inclusive and collaborative partner and teammate; with a high level of initiative and ability to coordinate efforts across diverse functional groups.
  • Strong storyteller with the skills to communicate highly complex ideas in a compelling, digestible manner to Senior Leadership.

Add these skills to join the top 1% applicants for this job

cross-functional
performance-analysis
game-texts

The Crown Is Yours

As the Manager of Casino Integrated Marketing, you’ll own the marketing vision for Golden Nugget Online Casino, bringing a sharp strategy and a builder’s mindset to a rapidly growing part of our business. This is your chance to lead cross-functional efforts that drive user acquisition, boost lifetime value, and shape the creative expression of a legacy casino brand. With the autonomy to operate as the single-threaded marketing lead, you’ll move fast, think boldly, and make an immediate impact.

What You’ll Do as the Manager of Casino Integrated Marketing

  • Drive growth across the Golden Nugget Online Casino through innovative marketing strategies, strong cross-functional execution, and disciplined performance analysis. This role sits at the center of product, creative, and channel execution, ensuring that GNOG delivers a best-in-class customer experience that maximizes New User growth, FTDs, and lifetime value.
  • This role will be part of a leaner team — requiring independence, resourcefulness, and the ability to rally cross-functional partners without heavy oversight. The manager will be the sole marketing owner dedicated to GNOG, shaping vision based on input from marketing, analytics, and consumer insights.
  • Act as the central liaison between channel teams and creative, ensuring campaigns are strategically sound and creatively differentiated.
  • Champion the use of AI and automation in creative development to maximize efficiency and impact.
  • Act as a champion for GNOG marketing priorities across the organization.

What You’ll Bring

  • Minimum 5 years of relevant experience in marketing or strategy roles.
  • 3+ years of proven success in the casino/gaming industry.
  • An analytical mind that is experienced with data and can operate in ambiguity and make decisions without all the information at hand.
  • Innovative and solutions-focused with experience driving new ideas and hypotheses that improve business metrics.
  • Obsessive about prospective & existing customer journeys and understanding the needs and behaviors that influence those journeys.
  • Positive, inclusive and collaborative partner and teammate; with a high level of initiative and ability to coordinate efforts across diverse functional groups.
  • Strong storyteller with the skills to communicate highly complex ideas in a compelling, digestible manner to Senior Leadership.

#LI-AI1

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

If this job posting does not include compensation information, this is due to a technical error that our team is working to resolve! We will repost this position with compensation information as soon as it is resolved. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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