EC & D2C Lead

Job Title

Job Description

E-commerce Lead:
E-Commerce Lead responsible for development / implementation of the eCommerce sales strategy for Philips, development and optimization of sales via digital channels.

Your role:

• The E-commerce Lead is responsible for individual markets and manages the local Joint Business Plan (JBP) with all related trade investments in compliance with the regional plan for E-tailer. The focus will be to drive sell out, consumer pull and consumer activation including e-trade activities. He/she will also have a local alignment and coordination role to secure synergies with other channels in the market. 
• Drive sell-out, ensure profitability and growth of the E-tailer accounts by continuously optimizing the e- fundamentals, including e-Distribution, e-Shelving, e-Merchandizing and e-Pricing.
• Maintains and develops a credible and productive long-term relation with local management of E-tailer customers, based on the deep understanding of their strategies and priorities, local market insights, external and industry trends, consumer and shopper insights, competitive landscape. 
• By understanding customer’s business needs, consumer and shopper behavior and requirements is providing local relevant value propositions, being the orchestrator of the relationships with account at local level. 
• Leads E-commerce team to realize sales targets of E-tailer customers. 
• Accountable for all Trade Shopper Marketing activities at E-tailers for all PH categories. 
• Joint responsibility for Market Share development, topline and profitability for all PH propositions
• Creates successful sell out activities, through the development and implementation of joint local activation plan with customer, in line with the Philips strategy for the account. 
• Executes the local trade marketing actions to drive more consumer pull and brand preference at local level
• Closely cooperate with PH Marketing team in translating the marketing strategy into local activation plan for E-tailers.
• Manages performance of trade and P-spend, with E-tailers within the framework of the integrated A&P and trade spend planning to deliver effectiveness for online activation. 
• Maintains a constant sell out based performance management cadence at local level; Analyzes and monitors the PH categories sell out, in-house share, conversion and shopper data for E-tailers.

You're the right fit if:
1. Bachelor’s degree in business field, master’s degree is preferred
2. 8-10 years’ experience in the sales field from FMCG or consumer electronics industry including at least 5 years in E-commerce area
3. Digital Savvy, Analytical skills, Problem solving attitude; You are a creative solutions finder with the ability to deliver new thinking and techniques.

4. Collaborates & Builds Networks. A team player that can both execute and take a helicopter view on the business. Manage by influence and work effectively with cross functional teams

About Philips
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.