Enablement and Education Manager, Programmatic/DSP

Description

WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

About PulsePoint:

PulsePoint is a fast-growing healthcare technology company (with adtech roots) using real-time data to transform healthcare. We help brands and agencies interpret the hard-to-read signals across the health journey and unify these digital determinants of health with real-world data to produce the most dimensional view of the customer. Our award-winning advertising platforms use machine learning and programmatic automation to seamlessly activate this data, making marketing, predictive analytics, and decision support easy and instantaneous.

Role Overview

We are seeking a passionate and knowledgeable programmatic and DSP training lead to design and deliver client-facing education across the programmatic ecosystem and PulsePoint DSP. This hybrid role will combine curriculum development with in-person and virtual training delivery, enabling both new and existing clients to fully leverage our platform for health/pharma campaigns.

The Product You'll Be Working On:

LIFE BY PULSEPOINT™, Everything you need to plan, activate, analyze and optimize your digital healthcare advertising campaigns - in one platform. Our proprietary data targeting solutions are the backbone for thousands of healthcare brands seeking instant access to forecast, target and engage DTC and HCP audiences at scale.

What you'll be doing:

• Develop and own the PulsePoint DSP curriculum for both internal and external audiences

• Build and launch role-based training modules (i.e. Trader, Strategist, Sales, etc.), covering:

• Programmatic fundamentals

• LIFE Activation

• Healthcare & Pharma specific topics

• Lead training sessions, webinars, and client roadshows, both virtually and in-person

• Partner with Platform, Product, and AM teams to ensure accuracy and alignment of training content

• Design certification programs to validate client and partner proficiency on PulsePoint’s platform

• Collaborate with Product Marketing and Commercial Strategy to ensure pull-through of release content into enablement material

• Design a measurement method for training impact (i.e. through participant feedback, knowledge checks, and adoption metrics)

What we're looking for:

• 4-6 years of experience in programmatic advertising, ideally in a DSP agency, or training/enablement role

• Deep understanding of campaign activation workflows and trading logic

• Strong grasp of healthcare/pharma programmatic advertising and Life data application

• Demonstrated experience building training or onboarding content

• Confident presenter with experience leading training in group settings (remote and live)

• Self-starter with project management skills and high attention to detail

• Experience with LMS platforms and certification tools is a plus

Benefits:

• Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance

• 401(k) Match

• Generous paid vacation and sick time

• Paid parental leave & adoption assistance

• Annual tuition assistance

• Better Yourself Wellness program

• Group volunteer opportunities and fun events

• Commuter benefits and commuting subsidy

• A referral bonus program -- we love hiring referrals here at PulsePoint

• You can work remotely

And there’s a lot more!

Target salary range: $90k-100k base + incentive plan

Selection Process:

1) Initial Screening Call (30 mins)

2) Hiring Manager Interview (30 mins)

3) Team Interview