Enterprise Strategy Consumer Engagement Manager (Remote)

About the job

The E.W Scripps Company is seeking a Enterprise Strategy Consumer Engagement Manager. This individual will collaborate with Consumer Strategy and Marketing team to drive consumer engagement across paid, partner and owned media in an effort to support acquisitions and retention goals. Execute projects that support strategies, evaluate performance of programs/campaigns and provide recommendations and optimizations to improve performance.

What You'll Do:

• Maximize monetization potential through increased adoption and retention of our brands.
• Drive viewership of priority content and meeting mutually identified goals with internal and external partners.
• Lead the testing & optimization efforts, based on analytics/research to support the customer acquisition and retention efforts focused on all consumer engagement projects.
• Support the execution of paid retailer media programs with a focus on customer acquisition performance and optimization and a primary attention to key retailers, as well as the “growth areas” for distribution (B2B, installers etc).
• Collaborate with Free ad-supported television (FAST) head of analytics and the marketing team to evaluate marketing performance data and provide recommendations, execute tests and experiments to lower acquisition costs and drive engagement.
• Support viewership monetization goals (specifically for FAST and OTA channels), execute content-marketing and promotions that drive new acquisition and drive deeper engagement among current FAST consumers.
• Execute research-based and data analytics support that leverages consumer insights to inform marketing, editorial and business decisions.
• Oversee the analytics and optimizations for the Scripps Research Library to drive engagement of the and consumer research reports.
• Support The Free TV Project by overseeing the analytics, insights and optimizations from its consumer engagement and acquisition efforts, including the testing and optimization of paid media efforts.
  
  

What You'll Need:

• BS/BA in related discipline or equivalent years of experience preferred
• Generally, 8+ years of experience in related field preferred; certification is required in some areas
• 5+ years of experience in media buying at an advertising agency preferred
• 5+ years of experience in data analysis environment preferred
  
  

What You'll Bring:

• Expertise in media, marketing, customer acquisition
• Expertise in data research
• Familiar with primary research survey analysis
• Hands on experience with audience ratings systems and digital measurement platforms
• Ability to work with web analytics systems, ad serving platforms, email campaign management systems and social media management systems
• Hands-on experience on managing marketing campaigns including PPC, various advertising networks, retargeting etc.
• Professional written and verbal communication and presentation skills
• Team player with ability to work collaboratively while supporting multiple stakeholders
• Strong interpersonal skills and high motivation and passion for your work
• Highly organized and self-motivated
• High attention to detail
• Ability to tackle new initiatives with a can-do attitude
• Excellent time management skills, with the ability to complete multiple simultaneous projects
  
  

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:

At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.