Growth Marketing Manager - Talent Acquisition & Outreach

7 Months ago • 3-5 Years
Marketing

Job Description

This remote Growth Marketing Manager position focuses on talent acquisition and outreach. Responsibilities include developing scalable candidate acquisition strategies using paid and organic channels; optimizing and A/B testing messaging, CTAs, and conversion tactics; automating lead nurturing campaigns; leveraging data insights to maximize ROI; and collaborating with the Talent Acquisition team to enhance candidate experience. The role requires 3+ years of experience in growth marketing, performance marketing, or recruitment marketing, proficiency in lead generation and marketing automation tools, experience with paid advertising (Google Ads, LinkedIn Ads), and a strong analytical mindset with A/B testing and conversion rate optimization expertise.
Must Have:
  • 3+ years experience in growth marketing/ recruitment marketing
  • Proficiency in lead generation, funnel optimization, marketing automation
  • Experience in paid advertising (Google Ads, LinkedIn Ads)
  • Strong analytical skills, A/B testing, CRO expertise
  • Develop scalable candidate acquisition strategies
  • Optimize and A/B test messaging, CTAs for improved response rates

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This is a remote position.

About the Role:

As a Growth Marketing Manager for Talent Outreach, you will experiment with cutting-edge marketing tactics to reach, engage, and convert top-tier candidates. You will run A/B tests, optimize outreach funnels, and drive applications at scale.

 

Responsibilities:

  •  Develop a scalable candidate acquisition strategy using paid and organic channels.

  •  Optimize and A/B test messaging, CTAs, and conversion tactics to improve response rates.

  •  Automate lead nurturing campaigns via email, SMS, and chatbot sequences.

  •  Leverage data insights to adjust marketing efforts and maximize ROI.

  •  Work closely with the Talent Acquisition team to enhance candidate experience and conversion rates.




Requirements


  •  3+ years of experience in growth marketing, performance marketing, or recruitment marketing.

  •  Proficiency in lead generation, funnel optimization, and marketing automation tools.

  •  Experience in paid advertising (Google Ads, LinkedIn Ads) and retarget.

  •  Strong analytical mindset with expertise in A/B testing and conversion rate optimization.



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