Head of Digital Media Marketing

COMPANY OVERVIEW

Domo's AI and Data Products Platform lets people channel AI and data into innovative uses that deliver a measurable impact. Anyone can use Domo to prepare, analyze, visualize, automate, and build data products that are amplified by AI.

POSITION SUMMARY

As Domo’s Head of Digital Media Marketing, you will help develop and implement business plans, marketing strategies, evangelize, and forecasts for our global marketing organization. This perfect candidate will be an AI-first individual with a track record of digging in and leveraging AI to make an organization more valuable and efficient.

KEY RESPONSIBILITIES

• Drive awareness and lead the development of Domo’s digital media marketing initiatives;
• Lead the creation of digital media marketing and media plans to support the product /company objectives and positioning in the marketplace;
• Work with our digital assets to identify customer needs, oversee market research, and monitor the market trends/competitive landscape;
• Initiate and foster relationships with account development, sales, and other internal groups;
• Extensive marketing analysis experience;
• Oversee the strategy, planning, execution, and forecasting of digital media marketing at Domo;
• Manage a team of expert Digital Media Marketing professionals to ensure roles, responsibilities, and processes are clearly defined and growth is nurtured;
• Partner with media and digital advertising vendors as necessary to execute to plan;
• Perform competitive research and analysis as required for optimal marketing mix in media execution;
• Ensure process and communication with cross-team updates between Marketing, Sales, Paid Advertising, Research, and Creative teams as necessary;
• Benchmark goals and objectives for the digital media marketing efforts, including sales opportunities, budgeting, forecasting, and revenue margins;
• Own digital media marketing calendar, including scheduling media, email, content, etc., to enable Domo to reach targeted audiences and achieve sales objectives.

JOB REQUIREMENTS

• 15+ years of digital marketing and go-to-market planning and execution, experience in B2B SaaS preferred;
• 7-10 years of managing people and teams; proven track record managing, mentoring, developing, and growing employees;
• Track record of creating and executing on high-impact go-to-market strategies;
• Demonstrated success executing on a vision;
• Superior communication skills, including public speaking and formal presentations to senior management;
• Bachelor’s degree (preferably in business, marketing, economics, or a related field) or equivalent experience. MBA preferred;
• Excellent interpersonal skills, with the ability to quickly establish credibility with key business partners in marketing, sales, member support, finance, and account development;
• Demonstrated ability to establish strategic plans and objectives and manage to outcomes;
• Expertise in data-driven marketing - Ability to analyze complex data sets is required;
• Experienced in life-cycle marketing strategy and execution.

BENEFITS: https://www.domo.com/company/careers/culture

Domo is an equal opportunity employer.

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