IN_Senior Associate_Salesforce Marketing Cloud_Enterprise Apps-SFDC_Advisory_Bangalore/Gurgaon/Hyderabad/Mumbai/Pune/Noida/Chennai

undefined ago • 4-8 Years • Marketing

Job Summary

Job Description

At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives. Those in Salesforce user experience at PwC will focus on providing consulting services for enhancing the user experience of various applications. You will analyse user needs, design intuitive and user-friendly interfaces, and offer guidance and support for improving the overall user experience. Working in this area, you will enable clients to optimise user engagement, increase user satisfaction, and achieve their strategic objectives. At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other.
Must have:
  • Deliver marketing campaign solutions using Salesforce Marketing Cloud.
  • Develop with HTML, CSS, SQL, and JavaScript frameworks.
  • Apply strong knowledge of Salesforce platform and its data model.
  • Utilize Ampscript for emails, landing pages, SMS, MMS, and push notifications.
  • Work with Marketing Cloud components: Cloud Pages, Email Studio, Social Studio, Advertising Studio, Web Studio, Journey Builder, Audience Builder, Content Builder.
  • Apply Marketing Cloud Best Practices.
  • Understand business requirements, create specifications, design marketing journeys and email templates.
  • Develop campaigns and manage end-to-end delivery.
  • Create and manage SFMC Cloud Pages, use audience builder data in journeys.
  • Design, develop, and debug custom solutions.
  • Define segmentation criteria for batch and trigger emails/SMS campaigns, conduct A/B testing.
  • Create data extensions using SQL scripts for campaign requirements.
  • Provide ROI details to various stakeholders.
  • Participate in day-to-day business as usual activities, including campaign improvements, bug fixes, data analysis, and reporting.
Good to have:
  • Salesforce Marketing Cloud
Perks:
  • Vibrant community of solvers
  • Purpose-led and values-driven work
  • Powered by technology in an environment that drives innovation
  • Reward your contributions
  • Support your wellbeing
  • Inclusive benefits
  • Flexibility programmes
  • Mentorship
  • Grow, learn, care, collaborate, and create a future of infinite experiences

Job Details

Job Description & Summary

At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives. Those in Salesforce user experience at PwC will focus on providing consulting services for enhancing the user experience of various applications. You will analyse user needs, design intuitive and user-friendly interfaces, and offer guidance and support for improving the overall user experience. Working in this area, you will enable clients to optimise user engagement, increase user satisfaction, and achieve their strategic objectives.

Why PWC

At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us

.

At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations.

Responsibilities:

· 6-7+ years of experience working with clients delivering marketing campaign solutions using Salesforce Marketing Cloud. · Software development background experienced with development languages and frameworks e.g HTML, CSS, SQL and JavaScript. · Strong knowledge of the Salesforce platform and it’s data model · Strong knowledge of Ampscript, text and HTML emails, landing pages, SMS and MMS messages, and push notifications from Mobile Push. · Proven working experience using various marketing cloud components: Cloud Pages, Email Studio Social Studio, Advertising Studio, Web Studio, Journey Builder, Audience Builder and Content Builder. · Knowledge of Marketing Cloud Best Practices ·

Mandatory skill sets:

· Understanding business requirements, creating specifications, designing marketing journeys and email templates, developing campaigns and managing end to end delivery. · Create and manage SFMC Cloud Pages and use audience builder data in journeys · Design, develop and debug custom solutions · Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing. · Create data extensions using SQL scripts by analyzing the campaign requirements. · Provide ROI details to various stake holders. · Participate in day-to-day business as usual activities, including but not limited to campaign improvements, bug fixes, data analysis and reporting.

Preferred skill sets:

· Salesforce Marketing Cloud

Years of experience required:

4 to 8 Years

Education qualification:

BE/B.Tech/MBA/MCA/M.Tech

Education

Degrees/Field of Study required: MBA (Master of Business Administration), Bachelor of Technology, Bachelor of Engineering

Degrees/Field of Study preferred:

Certifications

Required Skills

Salesforce Marketing Cloud

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Communication, Creating Mock-Ups, Creativity, Customer Experience (CX) Strategy, Design for Usability, Design Review, Design Thinking, Digital Customer Experience, Embracing Change, Emotional Regulation, Empathy, Experience Design, Graphic Artistry, Human-Centered Design, Inclusion, Intellectual Curiosity, Interface Management, Iterative Design, Learning Agility, Optimism, Product Design {+ 17 more}

Desired Languages

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

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About The Company

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 152 countries with over 327,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity.


Content on this page has been prepared for general information only and is not intended to be relied upon as accounting, tax or professional advice. Please reach out to your advisors for specific advice.

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