Lead - Creative Strategy

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.

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What are we looking for

Title: Lead - Creative Strategy

Reporting to: VP - Creative Strategy

Company: Kulfi Collective

Location: Mumbai

About the role

At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. We are looking for a Lead - Creative Strategy who shares our passion for shaping culture by combining talent, tech and data and building a strong company image globally for Kulfi’s 3 core verticals (Supari Studios, Post Office and Keeda Media).

The Lead - Creative Strategy should have a deep understanding of consumer behaviour, cultural trends, and the ability to translate data into actionable strategies. They will play a vital role in designing digital solutions for our clients and presenting these solutions with a creative and strategic mindset.

A day in the life of a Lead - Creative Strategy

• Strategic Framework Development:
• Craft comprehensive, 360-degree campaign and always-on frameworks by conducting trend-based research, ensuring structured brand narrative, and maintaining strategic rigor throughout execution.
• Platform & Distribution Strategy:
• Develop platform-specific strategies tailored to the unique characteristics of each social media channel, regularly optimizing content strategy through performance analytics.
• Insights Generation and Social Listening:
• Continuously monitor social platforms to identify emerging cultural trends, market insights, and talent opportunities, translating these insights into actionable strategic recommendations.
• Community and Content Strategy:
• Lead the shift from functional communication to entertainment-focused, community-driven strategies, designing engaging content themes tailored specifically for audience interaction and growth.
• Deep-Dive Strategic Inputs:
• Regularly execute detailed strategic analyses addressing brand-specific challenges or opportunities.
• Cross-Account Coordination:
• Serve as the central strategic resource ensuring continuous alignment and strategic consistency across all accounts, collaborating closely with internal creative, analytical, and account management teams.
• Proactive Client Collaboration:
• Regularly interact with clients to present insights, strategies, and recommendations, ensuring consistent strategic alignment with client objectives and brand vision.
• Suggest key ways to integrate Kulfi’s internal cultural intelligence tool into retainer strategy workflows
• Collate reports on campaign performance for key retainer brands

What does success look like

• Business KPIs
• Grow Mega accounts to 2m and support the account management/ Brand Partnerships team in growing existing accounts
• Improvement in key campaign and always-on metrics such as engagement rates, reach, impressions, and click-through rates.
• Consistent growth in audience engagement and community interactions across social and content platforms.
• Successful identification and implementation of culturally relevant trends, resulting in increased brand relevance and audience sentiment.
• Regular strategic insights directly influencing positive shifts in brand perception and audience engagement.
• Achievement of quarterly strategic review goals, ensuring campaign objectives and execution plans are aligned.

Qualities and skill sets we would like for you to showcase

• 3-5 years of work experience in an creative agency doing culturally relevant brand campaigns
• Strong curiosity and a passion for understanding consumer behaviour and cultural trends.
• Ability to conduct primary research and analyse data to uncover consumer insights.
• Excellent problem-solving and communication skills.
• Basic understanding of social media analytics, website analytics (Google Analytics), and other digital metrics.
• Proactive approach to staying updated on the digital media landscape.
• Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously.

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More about Kulfi Collective

We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.

Want to know more about Kulfi’s incredible work, our culture, the benefits we offer, our journey and everything in between?

Here is everything you need to know.