We are seeking a collaborative, hands-on LBE Retail Manager to manage the end-to-end development of merchandise programs across Location-Based Entertainment (LBE) projects in Greater China, Asia Pacific, and EMEA. Based in Shanghai, this role ensures that each licensee’s retail program is delivered efficiently and effectively from initial planning through to venue launch and post-opening support, including readiness tracking and product performance insights.
The LBE Retail Manager plays a central role in driving the success of each licensee’s retail program — guiding product strategy, advising on OEM sourcing and inventory planning, managing submission approvals, and shaping the retail display, assortment, and guest experience. You’ll be the connector between creative vision and commercial execution, ensuring everything is delivered on-brand, on-time, and with strong guest impact.
This is an execution-focused role at the intersection of IP licensing, experiential retail merchandising, and guest experience delivery. You will oversee the full lifecycle of experiential retail — from early planning through to launch and post-opening support — with a focus on visual merchandising input, readiness tracking, and product performance insights.
Working closely with licensees, Licensor brand teams, and CPLG’s internal LBE, CP, and Marketing teams, you’ll manage the process and facilitate alignment across all parties — ensuring each retail experience is delivered on-brand, on-time, and with high impact. The role requires strong collaboration, practical problem-solving, and attention to detail to maintain quality, engagement, and brand consistency across markets.
Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with enhanced pension contributions, plus bonus time-off, because you deserve it!
Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.