Market Research and Customer Insights Manager

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

The Staff Market Research and Customer Insights Manager will lead strategic market research initiatives to identify new opportunities and refine marketing and commercial strategies. This role will partner closely with internal stakeholders to understand their business needs, design research approaches and deliver recommendations.

In addition to strong quant and qual research techniques and stakeholder management skills, this position requires a compelling writer and presenter who can synthesize research findings into narratives that inspire action. Ideal candidates will have a working knowledge of molecular lab operations and workflows.

Responsibilities: 

• Partner with stakeholders across the organization to understand research needs and translate business questions into clear research objectives.

• Skilled in scoping and executing evidence-based research for exploratory customer research, concept testing, unmet needs analysis, positioning studies, message development, among others.

• Advanced understanding of the qualitative-quantitative research continuum, including applying qualitative insights to inform quantitative research design.

• Independently develop research documents including screeners, short-and long-form surveys and discussion guides. Facilitate workshops and working sessions to gather feedback and ensure alignment.

• Lead data synthesis and analysis using a suite of tools, including AI, to enhance depth and efficiency. Synthesize findings from multiple primary and secondary research streams into clear, compelling narratives and recommendations for executive audiences.

• Manage multiple concurrent research projects while maintaining high quality standards.

• Where necessary, manage custom projects and relationships with external vendors.

• Actively contribute to the advancement of market research best practices across the company.

• Provide collaborative ad-hoc decision support and represent the needs of Illumina's customers in all engagements.

Listed responsibilities are an essential, but not exhaustive, list of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs.

Requirements:

• 10+ years of B2B market research experience, with at least 3 years in medical device or healthcare sectors. Experience on the client-side in internal research capacity is highly desirable.

• Expertise in qualitative and quantitative research design and execution, including in-depth interviews, bulletin boards, communities, diaries, and short and long-form surveys.  

• Advanced written and spoken communication skills. Superior writing skills with ability to craft compelling research narratives.

• Demonstrate good judgment in prioritizing competing demands.

• Knowledge of research recruitment techniques and strategies for hard-to-reach B2B populations.

• Advanced-level strategic-thinking, problem-solving and change management skills.

The estimated base salary range for the Market Research and Customer Insights Manager role based in the United States of America is: $126,800 - $190,200. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.

We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.