Marketing Associate Director - Partner & Alliances

Associate Director, Global Partner Marketing

Location: UK or USA (hybrid)

Department: Marketing | Partner Ecosystem

Reports to: VP, Marketing, CP & ESG Tagetik

About the Role

We’re looking for a strategic and execution-focused Associate Director of Global Partner Marketing to lead our partner marketing initiatives across regions and strategic alliances. This is a high-impact role for a proven enterprise software marketer who thrives in both strategy development and hands-on execution. You’ll work closely with global consulting firms (including Big5), regional marketing and sales teams, and our growing partner ecosystem to drive awareness, engagement, and pipeline growth.

What You’ll Do

Strategic Leadership & Execution

• Develop and own the Global Partner Marketing Strategy, aligning with business objectives and partner priorities.
• Collaborate with strategic partners and internal stakeholders to co-create joint marketing campaigns that drive measurable pipeline impact.
• Serve as a trusted marketing advisor to regional teams and senior partner stakeholders, ensuring alignment and credibility across all touchpoints.

Content & Communication

• Lead the creation of partner-facing assets including digital brochures, web pages, and sales enablement materials to support the Global Partner Program.
• Own the partner communication strategy, including quarterly newsletters, internal updates, and external messaging to foster engagement and community.
• Maintain and evolve the partner section of the corporate website, ensuring content is current, compelling, and aligned with brand standards.

Event & Program Support

• Support partner-related elements of global events such as Sales Kick-Off, Partner Kick-Off, and InTouch series.
• Help organize and run a Partner Advisory Board, including agenda development, logistics, and follow-up communications.

Enablement & Infrastructure

• Create standardized partner presentation decks and materials.
• Contribute to the development and ongoing management of the partner training portal ensuring content is relevant and accessible.
• Collaborate with enablement and product marketing to ensure partners are equipped with the right tools and messaging.

Measurement & Optimization

• Track and report on global partner marketing metrics, including lead generation and pipeline contribution from partner-led activities.
• Continuously optimize campaigns and programs based on performance data and partner feedback.

What You Bring

• 7+ years of experience in B2B enterprise software marketing, with a focus on partner or channel marketing.
• Demonstrated success in building and executing global partner marketing strategies.
• Strong understanding of strategic alliances, especially with consulting firms and system integrators.
• Excellent communication and stakeholder management skills, with the ability to influence across regions and seniority levels.
• Experience with sales & marketing tools such as Highspot, Salesforce, Marketo, or similar platforms.
• Creative mindset with a bias for action—comfortable operating in a fast-paced, matrixed environment.
• Bachelor's degree in Marketing, Business, Technology or related field.
• Ability to travel 25% domestic and international.

Why Join Us?

Partner marketing is a strategic growth engine for our business. This role offers the opportunity to:

• Shape the future of our global partner ecosystem.
• Work with industry-leading partners and internal teams across geographies.
• Deliver high-visibility programs that directly impact pipeline and revenue.

#LI-Hybrid

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Be the Difference

If making a difference matters to you, then you matter to us.

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day.

We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

Building Diverse Teams

As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work.

We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion.

This principle is ingrained in our company values and articulated in our Code of Business Ethics.

Our Global Well-being Program

At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.

In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program.

Equal Opportunity Employer

To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.

All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.