Marketing Communications Manager

Job Description:

GAME ON – OLG needs you

We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2023-24, OLG delivered a record $2.4 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction that builds on successes to date as a world class gaming entertainment leader with a globally admired omni-channel platform.

We are ready to take this game to the next level and need a passionate Marketing Communications Manager to lead the planning, strategic development and execution of integrated advertising campaigns and branded content of low to moderate complexity, for assigned Brands and Products.

YOUR ROLE IN THE GAME

Reporting to the Director Marketing Communications, you will be empowered to:

• Lead the development of integrated advertising campaigns and branded content that drives brand strategy and delivers on business objectives. This includes agency brief development, creative development, creative research, production, and execution.
• Support Product Marketing teams with media plan development and execution.
• Manage internal and external agency partner relationships.
• Collaborate with internal and external stakeholders on brand strategy development, brand positioning and annual marketing planning.
• Monitor and evaluate campaign performance (including ad tracking, digital analytics, ROI, etc.) and make recommendations to optimize creative/content as needed.
• Accountable for campaign budgets of up to $2M including the evaluation of agency/vendor estimates, forecasting, tracking, and reporting on budgets at a campaign level; optimize workflow and campaign requirements to ensure efficiencies are achieved.
• Develop campaign postmortems and provide input into annual agency performance reviews. Bring forward recommendations to optimize the process, improve creative output, reduce fees, and strengthen agency relationships.

WHAT YOU NEED TO PLAY

Work Experience:

• 3 to 5 years related experience in advertising or marketing communications with proven experience in developing and bringing integrated campaigns to life
• Experience leading the creative process from brief to execution with internal and external teams
• Experience working in a fast paced and deadline-driven environment
• Experience in budget and vendor management

Education:

• Bachelor’s degree in marketing/business management.

Critical Skills:

• A passion for creativity & storytelling
• Ability to work independently as well as with a team
• Innovative thinking
• Project Management
• Budget management
• Agency and stakeholder management skills
• Strong written and verbal communication skills
• Strategic aptitude
• Leadership skills
• Attention to detail

Negotiation and Influence:

• ability to negotiate and influence effectively while being open to perspectives and maintaining strong relationships

Strategic Thinker:

• strong strategic and critical thinker with ability to delve into unique challenges and find creative solutions

Collaboration & Fun:

• inclusive and collaborative work style while creating fun and excitement in our work

Integrity and Trust:

• do what's right and operate with transparency and openness

Learn about OLG – Game ON!

OLG is committed to delivering gaming entertainment that maximizes economic benefits for the people of Ontario in an efficient and socially responsible manner. We deliver on this commitment through the strength of our prime asset – our people. Our culture and values make OLG a fun, exciting and inclusive place to do great work and make a difference to the communities we serve.

Equity, diversity, and inclusion are essential elements of our culture, the cornerstone to our values of respect, integrity, stewardship, and excellence. At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.

We look forward to hearing from you, interested applicants please apply online by August 10, 2025.

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