Marketing Operations Specialist

About CyberArk:
CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on X, LinkedIn or Facebook.

We’re seeking a strategic and execution-oriented Marketing Operations Specialist to join our Global Marketing Operations & Demand team, specializing in Lead Management. You will be a key operations partner to both Marketing and Sales, ensuring seamless orchestration, execution, and optimization of our lead management processes, including marketing to sales handoff and sales follow-up.

 SDR Program Operations & Process Optimization:

• Operationalize and support our Lead Management process across Martech, Salestech & Analytics tools (ie, Marketo, Demandbase, LeanData, SFDC, Outreach, Nooks, Monday.com, Tableau, etc).
• Provide insights and recommendations to improve lead routing, scoring, prioritization, and response SLAs in coordination with GMOD, RevOps, Marketing and Sales
• Conduct funnel analyses to identify drop-offs and opportunities for performance improvement across the lead management lifecycle — for both inbound lead response & outbound prospecting

Platform Administration, Enablement & Support:

• Serve as an administrator and power user for Lead Management tools like Outreach, Nooks, Drift, ZoomInfo, etc.
• Partner with Marketing & Sales leadership to design, build & implement Sales follow-up sequence strategy that supports CyberArk’s full solution portfolio.
• Educate stakeholders on Lead Management tools, workflows, and best practices to maximize tools adoption and business impact.
• Educate stakeholders on Lead Management tools, workflows, and best practices to maximize tools adoption and business impact.

Cross-Functional Collaboration:

• Collaborate with RevOps, Marketing, and IT teams to optimize tools, cadences, automations, and lead scoring/routing mechanisms
• Drive alignment between SDR, Sales, and Marketing on goals, definitions, and processes

 Reporting & Insights:

• Partner with Sales & Marketing leadership to support performance reporting, KPI tracking (e.g., meetings booked, conversion rates, speed-to-lead).
• Translate data insights into clear, actionable recommendations for executive leadership and GTM teams, identifying opportunities to optimize performance, drive pipeline and revenue growth.

#LI-JA1

#LI-Hybrid

• 3-5+ years of experience in Marketing or Revenue Operations, preferably within a B2B SaaS or tech company.
• Solid understanding of B2B GTM motions, sales funnel dynamics, and marketing automation/Salesforce CRM workflows.
• Proven experience supporting Sales Development programs with measurable results in pipeline contribution and deal acceleration.
• Data driven individual with a strong business acumen and focus on analytical problem solving, data manipulation and management skills
• Hands on expertise with using Salesforce.com, Outreach, Nooks & Tableau or similar platforms
• Excellent problem-solving, communication, and project management skills.
• Ability to thrive in a fast-paced, cross-functional team environment.

CyberArk is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status. 

We are unable to sponsor or take over sponsorship of employment Visa at this time.

The salary range for this position is $61,000 – $85,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.