Marketing Ops Associate

3 Weeks ago • 3 Years + • Marketing • Campaign Management

Job Summary

Job Description

As a Marketing Ops Associate at Skillz, you'll be responsible for planning and executing marketing campaigns, analyzing performance, and optimizing strategies to enhance player experiences. This involves managing player acquisition, engagement, and retention campaigns across various channels (email, push notifications, in-app). You'll develop limited-time offers and promotions, collaborate with cross-functional teams, run A/B tests, track key metrics, and maintain campaign calendars. The role requires strong data analysis skills and a deep understanding of mobile gaming and player behavior. You'll work closely with Analytics, Product, and Design teams to ensure seamless campaign integration and contribute to the success of Skillz's gaming products.
Must have:
  • 3+ years mobile gaming marketing or campaign management
  • Strong knowledge of player acquisition, retention, and monetization
  • Experience with campaign management tools and analytics platforms
  • A/B testing and data-driven decision-making
  • Strong communication and collaboration skills
Good to have:
  • LiveOps experience
  • Familiarity with Tableau dashboards
Perks:
  • Comprehensive benefits package (medical, PF, NPS, expense reimbursement)
  • Competitive paid time off
  • Company holidays

Job Details

Join Skillz and Level Up Your Career!

Are you ready to take your career to the next level? Join Skillz, the first publicly-traded mobile esports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide. Skillz is revolutionizing the gaming industry, providing the ultimate platform for competitive mobile games. By fostering social competition within games, Skillz empowers developers to create multi-million dollar franchises while connecting players through fair, enjoyable, and meaningful competition.

At Skillz, we firmly believe that everyone is born with unique skills and deserves to experience an epic win. We understand the thrill of achievement and the satisfaction of overcoming challenges. That's why we passionately champion game developers and players alike, empowering them to unleash their full potential through the power of competition.

Life @ Skillz

  • Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value and make a difference in the world.
  • Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes coverage for medical expenses for both you and your entire family. Additionally, take advantage of tax benefit options (PF & NPS), expense reimbursement, and more.
  • Perks: We believe in enhancing your work experience. We offer competitive paid time off (PL & sick/casual) & company holidays to help you recharge and pursue your passions.

Why Skillz?

  • Pioneers of Skill-Based Competition: Skillz is not just any company in the gaming industry; we are the pioneers of skill-based competition, partnered with industry titans like UFC, NFL, T-Mobile, Buzztime, Bowlero, while also hosting renowned events like the Game Developer Conference (GDC). Join us in transforming the way people play games and building the home of competition for all.
  • Impact Beyond Gaming: Skillz harnesses the power of its platform to support nonprofit organizations such as Susan G. Komen, American Cancer Society, the NAACP, and more. By participating in Skillz tournaments, you can make a difference and contribute to causes you care about.
  • Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.
  • Talent Magnet: Join a team of talented professionals who are passionate about what they do. Our team includes experts from Meta, Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, and more.

The Future of Gaming Awaits!

The gaming industry is larger than movies, music, and books combined, with over 3 billion active gamers playing monthly and over 25 million active developers worldwide. Mobile gaming, in particular, is the fastest-growing segment, projected to reach $300 billion by 2025. At Skillz, you have the opportunity to be at the forefront of this exciting industry and shape its future.

Job Description:

As part of the LiveOps team, the role involves planning and executing marketing campaigns, analyzing performance, and optimizing strategies to enhance player experiences. You'll work closely with cross-functional teams to ensure campaigns align with the overall strategy and contribute to the success of our gaming products.

Key Responsibilities:

  • Plan and manage player acquisition, engagement, and retention campaigns (including emails, push notifications, in-app campaigns, and more).
  • Develop limited-time offers, promotions, and seasonal content to drive player activity and monetization.
  • Use data insights to optimize campaigns and recommend improvements.
  • Collaborate with Analytics, Product, and Design teams to integrate campaigns seamlessly.
  • Run A/B tests, track key metrics, and deliver actionable results.
  • Maintain campaign calendars and ensure timely execution of events.
  • Develop limited-time offers, promotions, and seasonal content to drive player activity and monetization.

What we are looking for:

  • 3+ years of experience in mobile gaming marketing or campaign management. LiveOps experience is a plus.
  • Strong knowledge of player acquisition, retention, and monetization strategies.
  • Experience with campaign management tools and analytics platforms (e.g., Google Analytics, Clevertap, AppsFlyer).
  • A/B testing and data-driven decision-making experience.
  • Strong communication and cross-functional collaboration skills.
  • Passion for mobile gaming and a deep understanding of player behavior.
  • Ability to thrive in a fast-paced environment.
  • Familiarity with using Tableau dashboards and leveraging data to make campaign decisions is a plus.

Join Skillz and Let's Redefine the Boundaries of Gaming!

Together, we'll create a world where skill, passion, and innovation thrive. Join our team and be part of the journey. We look forward to having you on board!

Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance .

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About The Company

Skillz is the leading mobile games platform that connects players in fair, fun, and meaningful competition. The Skillz platform helps developers build multi-million dollar franchises by enabling social competition in their games. Leveraging its patented technology, Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide, and distributes millions in prizes each month.

Skillz has also earned recognition as one of Fast Company’s Most Innovative Companies, CNBC’s Disruptor 50, Forbes’ Next Billion-Dollar Startups, San Francisco Business Times’ Best Places to Work, and the #1 fastest-growing company in America on the Inc. 5000.  

We’re building a groundbreaking company that's pioneering an entirely new industry, and we're searching for top-notch people to join our mission. If you’re up for the challenge, we’d love to meet you!

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