Job Description
- Previous experience in the iGaming or sports betting industry
- Knowledge of CRM systems and player segmentation tools
- Familiarity with retention KPIs such as LTV, churn rate, and engagement metrics
- Execute strategies to retain players, increase engagement, and reduce churn
- Segment players and tailor retention efforts to maximize lifetime value (LTV)
- Plan and run targeted marketing campaigns (email, SMS, in-game messages)
- Monitor player activity and analyse behaviour using data tools
- Track KPIs such as churn rate, LTV, and active user metrics
- Generate reports with insights and recommendations for optimization
- Handle player feedback and ensure personalized rewards and bonuses
- Minimum 9 months of experience in customer support or a related role
- Strong understanding of customer engagement and retention principles
- Hands-on experience with data analytics or player behaviour tracking tools
- Proven ability to run or support marketing campaigns (email, SMS, or in-game)
- Full-time remote work opportunities
- Flexible working hours
- Private insurance
- Additional 1 Day Off per calendar year
- Sports program compensation
- Comprehensive Mental Health Programme
- Free online English lessons with a native speaker
- Generous referral program
- Training, internal workshops, and participation in international professional conferences and corporate events
Overview:
SOFTSWISS is hiring a CRM Manager to join our team. We are seeking an analytical and engagement-focused professional to drive strategies that retain players, boost activity, and reduce churn. The role involves tailoring retention efforts to player segments, running targeted campaigns across email, SMS, and in-game messaging, and leveraging data insights to maximize player lifetime value (LTV).
About Product:
The SOFTSWISS Sportsbook is a powerful sports betting software platform designed to enhance player experience and drive business growth. Fully compatible with any iGaming platform, it offers flexible launch and integration options, making it an ideal choice for online casinos, poker rooms, and other operators looking to expand into sports betting.
Equipped with unique gamification tools, a robust content management system (CMS), advanced risk management, and 24/7 support, the Sportsbook empowers operators to engage players, simplify operations, and maximize revenue. With pre-match and live betting, customizable bonuses, and crypto-ready functionality, the SOFTSWISS Sportsbook stands as a reliable, innovative, and secure solution trusted by leading brands worldwide.
Purpose of the role:
You will be responsible for executing retention strategies that keep players engaged, reduce churn, and maximize lifetime value. This includes segmenting players, running personalized campaigns, and using data insights to optimize rewards and engagement efforts.
Key responsibilities:
- Execute strategies to retain players, increase engagement, and reduce churn
- Segment players and tailor retention efforts to maximize lifetime value (LTV)
- Plan and run targeted marketing campaigns (email, SMS, in-game messages)
- Monitor player activity and analyse behaviour using data tools
- Track KPIs such as churn rate, LTV, and active user metrics
- Generate reports with insights and recommendations for optimization
- Handle player feedback and ensure personalized rewards and bonuses
Required Experience:
- Minimum 9 months of experience in customer support or a related role
- Strong understanding of customer engagement and retention principles
- Hands-on experience with data analytics or player behaviour tracking tools
- Proven ability to run or support marketing campaigns (email, SMS, or in-game)
Nice to have:
- Previous experience in the iGaming or sports betting industry
- Knowledge of CRM systems and player segmentation tools
- Familiarity with retention KPIs such as LTV, churn rate, and engagement metrics
Our Benefits:
- Full-time remote work opportunities and flexible working hours
- Private insurance
- Additional 1 Day Off per calendar year
- Sports program compensation
- Comprehensive Mental Health Programme
- Free online English lessons with a native speaker
- Generous referral program
- Training, internal workshops, and participation in international professional conferences and corporate events
Learn more about our hiring process here_ – what to expect, how to prepare, and what makes SOFTSWISS different
Department
Dedicated Team
Role
Retention Specialist
Remote status
Fully Remote
Employment type
Full-time
Employment level
First /Mid-Level Officials
