Digital Marketing Specialist

A specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re hiring for a remote opportunity. This is a 6- to 12-month contract role with the possibility of extension. Hours are Monday through Friday, 8:30 AM to 5:00 PM EST. The company provides benefits for a 40-hour work week and weekly paychecks (W2) for the duration of the contract.

Are you passionate about digital marketing and eager to make a significant impact? Our client is seeking a dynamic professional to drive innovative marketing strategies and identify new growth opportunities. This remote role offers a unique chance to collaborate with a talented team, with bonus points for those based in the Long Island area.

There is no application deadline for this role.

Responsibilities:

• Design and implement digital marketing campaigns that enhance search results, conversions, and lead generation.
• Keep social media platforms and the website up-to-date, collaborating with various departments to ensure cohesive messaging.
• Lead email marketing initiatives and automation programs using Marketo, working closely with Product Merchandise, Sales, and other stakeholders.
• Optimize content through A/B testing and multivariate testing to refine the customer journey.
• Utilize advanced Marketo features like automated nurture streams, personalized landing pages, and smart audiences.
• Create engaging and educational content to boost organic search traffic, e-commerce transactions, and lead generation.
• Collaborate with the in-house creative agency and Conductor to enhance landing pages and webpages for SEO.

Qualifications:

• 1–5 years of experience in a related field.
• Business-to-Business (B2B) Marketing experience.
• Proficiency in Canva.
• Customer Relationship Management (CRM) experience.
• Experience with Marketing Automation (Marketo).
• Brand marketing experience (preferred).
• Search Engine Marketing (SEM) experience (preferred).
• Search Engine Optimization (SEO) experience (preferred).