Manager, Content Creation Product Marketing

The Manager, Content Creation Product Marketing will drive the overall strategy, growth, and marketing for the Content Creation business at Razer. This leadership role involves empowering creators, executing bold go-to-market plans, and developing storytelling initiatives to elevate the brand globally. The manager will also oversee and mentor a team of product marketing professionals, requiring a strong blend of strategic thinking, cross-functional collaboration, and hands-on execution to achieve business growth and brand elevation.

Must Have

• Develop and implement global marketing strategy aligned with business objectives.
• Lead go-to-market strategies for product launches, partnerships, and integrated campaigns.
• Partner with product management and R&D to influence product strategy and roadmap.
• Design and execute co-marketing initiatives with key partners.
• Represent the brand at major industry events, trade shows, and partner engagements.
• Manage marketing budgets and performance metrics for efficient resource allocation.
• Serve as global marketing point of contact for internal stakeholders.
• Lead, mentor, and grow a high-performing marketing team.
• Set clear goals and OKRs for the team, ensuring alignment with company objectives.
• Minimum 6 years of product management and marketing experience in consumer electronics.
• Experience in developing and overseeing execution of marketing plans.
• Experience with consumer electronics sales channels: retail, direct, online, and distribution.
• Ability to write marketing copy and provide design direction for creative assets.
• Ability to work independently, prioritize, and manage multiple tasks concurrently.
• Strong administrative, organizational, and communication skills.

Good to Have

• Experience working in a Global company with multiple stakeholders across different countries and time zones.

Perks & Benefits

• Opportunity to make an impact globally
• Working across a global team located across 5 continents
• Unique, gamer-centric #LifeAtRazer experience
• Accelerated growth, both personally and professionally
• Certified as a Great Place to Work® in both United States and Singapore

Job Responsibilities

The Manager of the Content Creation business will be responsible for driving the overall strategy, growth and marketing of the category. This role is at the forefront of empowering creators, leading bold go-to-market plans and storytelling initiatives that resonate with our community and elevate the brand worldwide. As a people manager, the Manager will oversee and mentor a team, currently including at least one junior-level Product Marketing professional. The ideal candidate will bring a strong blend of strategic thinking, cross-functional collaboration, and hands-on execution to elevate the brand and drive business growth.

• Strategic Marketing Leadership: Develop and implement a global marketing strategy aligned with business objectives and market opportunities.
• Go-to-Market Execution: Lead go-to-market strategies for product launches, partnerships, and integrated campaigns.
• Product Development: Partner closely with product management and R&D teams to influence product strategy, roadmap prioritization, and feature development based on market insights and customer feedback.
• Partnership Marketing: Design and execute co-marketing initiatives with key partners, including esports teams, gaming platforms, and content creators.
• Brand Representation: Represent the brand at major industry events, trade shows, and strategic partner engagements.
• Performance Management: Own marketing budgets and performance metrics, ensuring efficient resource allocation and continuous optimization.
• Cross-Functional Alignment: Serve as the global marketing point of contact for internal stakeholders including regional marketing, PR, community, influencer relations, customer advocacy, business development, operations, and finance.
• Team Leadership: Lead, mentor, and grow a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability.
• Goal Setting & Alignment: Set clear goals and OKRs for the team, ensuring alignment with the company’s broader marketing objectives and driving measurable outcomes.
• Other duties as assigned by the Head of LFD.

Pre-Requisites

• Minimum of 6 years of product management and marketing experience in consumer electronics industry; peripherals hardware highly preferred with experience in gaming a big plus.
• Experience in developing and overseeing execution of marketing plans.
• Experience with consumer electronics sales channels: retail, direct, online and distribution.
• Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
• Can work independently, prioritize, and handle multiple tasks and projects concurrently.
• Strong administrative, organizational, and communication skills including ability to successfully interact with executive management.
• Preferred experience in working in a Global company with multiple stakeholders across different countries and time zones.