Campaign Management Analyst

Skill required: Marketing Operations - Salesforce Marketing Cloud

Designation: Campaign Management Analyst

Qualifications: Graduate - Diploma in Any Discipline

Years of Experience: 3 to 5 years

Language - Ability: English(International) - Advanced

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts.

What are we looking for?

• Individual will be responsible to manage and configure user permissions and asset access rights in SFMC
• Manage end-to-end Multi Channel campaign process
• Configuring instance settings and environments in SFMC
• Managing operations for importing and exporting data to/from Database
• Individual is needed to complete tasks (deploy emails, Generate Distribution list, create workflows, Create Test data, Test workflow end to end, manage calls with the project managers) on time and error-free
• Ensure technical workflows are up and running
• Follow transactions/issues tracking mechanism and capture all the details required on the tracking tool

Roles and Responsibilities:

• In this role you are required to do analysis and solving of lower-complexity problems
• Your day to day interaction is with peers within Accenture before updating supervisors
• In this role you may have limited exposure with clients and/or Accenture management
• You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments
• The decisions you make impact your own work and may impact the work of others
• You will be an individual contributor as a part of a team, with a focused scope of work
• Please note that this role may require you to work in rotational shifts
• Candidate should be a graduate
• Minimum 2 years’ experience as SFMC admin.
• Strong verbal and written communication skills
• Experience in SFMC Lifecycle and QA
• Create and execute complex data management workflows
• Import and ETL (Enrich, Transform & Load) data to feed your database
• Create custom queries and manage your audiences list
• Able to perform advanced operations to manage & manipulate database schemas, data types and values
• Exporting lists and importing data from various data sources - external & FTP server
• Customizing and creating new report templates as per requirement.
• Troubleshooting technical issues with the campaign execution
• Creating and managing the user permissions and asset access rights
• Managing and configuring the different instance environments.
• Understanding of Automation and Framework Development
• Excellent customer service skills and experience in customer facing role.
• Able to work in a highly dynamic environment and able to multi-task.
• Strong analytical knowledge in the marketing space.
• Impeccable time management and communication skills
• Project and Client (Brand team) management experience is a must.
• Knowledge of how a Database works which can be leveraged for Campaign Management is a must.
• Knowledge of SQL and JS desirable