(Sr.) Global Partner Program & Marketing Manager

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Trend Micro - Global Cloud Security Leader / Asia's Largest Software Company / Business Footprint Across Five Continents / Trend Micro's Global R&D Base in Taiwan

Job Summary

Are you looking for a global-facing role where you can collaborate across regions and functions — and make a real impact by empowering business partners? Join our Global Partner Program and Strategic Alliances Team and help shape the future of our partner ecosystem!

We’re looking for a versatile and results-driven Partner Program & Marketing Manager to lead the design and execution of our global partner programs and co-marketing initiatives. This is a unique opportunity to blend program management and partner marketing, working across functions and time zones to accelerate partner-driven growth.

Key Responsibilities

1.Partner Program Management:

• Design and manage the end-to-end partner program, including tiers, benefits, onboarding, and enablement processes.
• Design and execute recruitment, evaluate, and onboard related partner programs to align with strategic business goals.
• Maintain and improve partner tools and resources, including Trend Partner Portal, training materials, and documentation.
• Monitor and analyze partner performance and program effectiveness, providing regular reporting and optimization recommendations.

2.Partner Marketing:

• Develop and execute partner marketing campaigns with regional channel teams and partners to generate awareness, leads, and pipelines.
• Create co-branded content such as partner incentive program, case studies, solution briefs, email campaigns, and event materials.
• Collaborate with internal marketing and design teams to build and maintain scalable partner marketing assets and toolkits.
• Manage communication channels with partners, including newsletters, announcements, and campaign updates.
• Track and report on marketing metrics and partner campaign ROI.

Who We’re Looking For

• 5+ years of experience in partner programs, partner marketing, channel management, or a related field.
• Strong command of English, both spoken and written, with the ability to communicate effectively in a global environment.
• Excellent communication, collaboration, and relationship-building skills across internal teams and external partners.
• Flexibility to work across global time zones — some meetings may take place in early mornings or late evenings
• Proven success in building and scaling partner programs and co-marketing initiatives.
• Strong project management skills with attention to detail and ability to manage multiple priorities.
• Strong understanding of partner ecosystems (resellers, service partners, tech alliances, SIs, etc.)

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