Offline Channel - IP Development

undefined ago • 2 Years +

Job Summary

Job Description

This role involves assisting in the formulation and execution of domestic and international offline channel expansion goals and operational strategies. Responsibilities include continuous screening and evaluation of channels/agencies, establishing systematic management, and guiding, monitoring, and training existing channels to ensure smooth activity execution. The position also requires regular data integration, analysis, and market research to provide internal reports on trends and performance.
Must have:
  • Minimum 2 years of channel-related experience.
  • In-depth research and practical experience in sales strategies, channel development, and terminal retail.
  • Possess relevant channel resources such as KA channels, convenience stores, and trendy play collection stores.
  • Ability to solve problems independently and collaborate across departments.
  • Strong stress resistance and willingness to embrace new challenges.
Good to have:
  • Overseas liaison experience is preferred.

Job Details

Job Description

1. Assist in formulating and implementing domestic and international offline channel expansion goals and operational strategies based on business direction.

2. Continuously screen and evaluate various channels/agencies, and establish systematic management.

3. Guide, monitor, train, and manage existing channels to ensure smooth execution of various activities.

4. Regularly integrate and analyze data, and output reports for internal reporting.

5. Regularly conduct market research, understand the latest market trends, and output reports for internal reporting.

Job Requirements

1. 2 years or more of channel-related experience; preference given to those with overseas liaison experience and understanding of the company's IPs.

2. In-depth research and practical experience in sales strategies, channel development, and terminal retail.

3. Possess relevant channel resources such as KA channels, convenience store channels, and trendy play collection stores.

4. Possess the ability to solve problems independently, cross-departmental collaboration skills, stress resistance, and dare to accept new challenges.

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About The Company

Shanghai, China (On-Site)

Shanghai, China (On-Site)

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