Paid Media Coordinator

Description

Thank you for considering the Paid Media Coordinator role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond.

This role reports onsite in our London office full time.

📍London, Camden | Office based | Benefits including Free Private Healthcare, Enhanced Maternity and Paternity leave, matched 5% pension scheme, free yoga/fitness wellbeing classes, free weekly lunch and Friday drinks @ 4pm ✨

The Role:

We are seeking a Paid Media Coordinator to manage internal and client paid media campaigns, primarily on Google Ads Manager, but also across other advertising platforms. The role will involve the evangelisation of Paid Media campaigns. This will be an A-Z process, starting from creating campaign strategies, sending proposals to clients and internal teams, campaign set up, optimising and ensuring the smooth running of campaigns day-to-day, as well as reporting on its performance. You will be working with some of the biggest brands in the kids and family space. You will be based in our London office handling the UK and EMEA based campaigns and work closely with our team in Los Angeles.

The successful candidate will enjoy interacting with different stakeholders (client, commercial, channel managers), be able to adapt to and manage new tasks as they arise, as well as juggle multiple and diverse responsibilities, with a strong emphasis on organisation and meticulous attention to detail. The individual will be a team player as well as being able to handle tasks independently and take the opportunity to self-learn. This is a demanding and fast-paced role with growth potential that requires curiosity and significant initiative.

Responsibilities:

• Coordinate client strategy, manage & optimise campaigns, report into clients & colleagues.
• Reach performance targets for allocated accounts, ensuring the best ROI across paid social.
• Strategise investment opportunities for internal campaigns to help promote Moonbug events, new releases and our brands across paid social platforms. Present these findings to internal teams regularly, highlighting the strengths and limitations of the paid media strategy.
• Ongoing campaign optimisation adjust targeting & refresh creative.
• Regularly check account performance & budget utilisation.
• Deliver regular reports & analysis to clients & internal stakeholders, showing campaign results & highlighting key trends.
• Leasing with the commercial team for any reporting deliverables, working on post-campaign-reports, sending weekly updates to clients where required.
• Keep abreast of latest innovations within the advertising space, informing clients & colleagues of updated "best practices".

Requirements

• Experience of working with Google Ads, Meta Ads or Google Ads Manager is desired but not a requirement.
• Basic marketing knowledge.
• Comfortable with using Excel and Powerpoint.
• Comfortable presenting campaign performance on calls and in person.
• Basic data analysis skills.
• Basic understanding of social and YouTube campaign management.