The role of Principal Application Engineer involves collaborating with sales management to define and optimize growth strategies for the High-Tech industry. Responsibilities include providing Advanced Technical Consulting (ATC) services for Electronics Automation (EA), Sales Automation (SA), and Technical Automation (TA) along with Key Market Accounts (KMA) based on established sales fundamentals. A key aspect is leading the deployment of frontier and key technologies such as Electrification, EMC, Product Data Integration and Optimization (PIDO), Model-Based Systems Engineering (MBSE), and Artificial Intelligence (AI) within selected key accounts. Additionally, the engineer will work closely with Business Units (BU) to represent customer requirements and feedback, acting as the 'voice of the customer'.