Principal Marketing Operations

Sabre is a technology company that powers the global travel industry. By leveraging next-generation technology, we create global technology solutions that take on the biggest opportunities and solve the most complex challenges in travel.

Positioned at the center of the travel, we shape the future by offering innovative advancements that pave the way for a more connected and seamless ecosystem as we power mobile apps, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other solutions.

Simply put, we connect people with moments that matter.

We are seeking a dynamic and detail-oriented Marketing Operations Principal to join our Customer Marketing team.

This hybrid role is part of a global team spanning the Americas, EMEA, and APAC.

This role blends marketing operations and event execution, with a focus on optimizing systems, tools, and data to drive operational excellence while delivering high-impact customer experiences. The ideal candidate thrives in a fast-paced environment, is highly organized, and brings passion for both marketing technology and live experiences.

You’ll play a key role in supporting business goals by delivering consistent, high-quality execution across marketing activities and events — always with customer experience top of mind. You are energized by creating memorable engagements, streamlining processes, leveraging data for decision-making, and collaborating across global teams.

This role will help accelerate pipeline growth, increase brand and product awareness, strengthen customer relationships, and improve marketing efficiency. The ideal candidate brings a well-rounded marketing background, with proven experience in marketing operations and event management, and a strong ability to use both qualitative and quantitative insights to drive continuous improvement.

You are confident in prioritizing your work, influencing stakeholders, and navigating a global, cross-functional environment. Strong project management and communication skills are essential.

Role and Responsibilities

In this role, the job holder will deliver high-impact events, optimize marketing operations for greater efficiency and scalability, enhance data quality and reporting, foster strong cross-functional collaboration, increase marketing ROI, and elevate the overall brand experience

Marketing Operations

Strategic Planning & Execution

• Support CMO leadership in defining and executing annual marketing strategy, OKRs, and growth priorities across regions and customer segments.
• Co-lead planning, leadership meetings, offsites, and business reviews to ensure alignment and accountability.

Marketing Systems

• Maintain and optimize marketing systems (e.g. CRM, analytics tools) to ensure seamless campaign delivery, lead flow, and event support.
• Facilitate targeted, data-driven campaigns in collaboration with demand generation and field marketing teams.
• Own QA processes to ensure accuracy, compliance, and brand consistency across all channels.

Data Management & Reporting

• Create and maintain dashboards to track campaign and event performance, lead conversion, and pipeline contribution.
• Deliver actionable insights to marketing and sales stakeholders to inform strategy and improve ROI.

Process Optimization & Enablement

• Identify and implement improvements in marketing workflows, documentation, and team enablement to drive operational efficiency.

Technology Evaluation & Compliance

• Evaluate and recommend new tools and platforms to enhance marketing effectiveness and scalability.

Cross-Functional Collaboration

• Partner with sales, product, creative, and external agencies to align marketing strategies with business objectives.
• Serve as a liaison between field marketing, demand generation, and operations teams to ensure cohesive execution and shared accountability.

Event Management

Strategic Event Planning & Execution

• Lead end-to-end planning and execution of virtual, in-person, and hybrid events including trade shows, conferences, webinars, and internal activations.
• Define event objectives, strategy, and KPIs in alignment with business goals and audience needs.
• Establish and manage project teams, timelines, and operating cadences to ensure flawless execution.

Audience Engagement & Experience Design

• Identify and target the right audience segments; own digital-led campaigns to drive registration and engagement (e.g., landing pages, emails, social posts).
• Collaborate with stakeholders to recommend content and design customer experiences that resonate and convert.
• Measure and report on customer engagement; optimize future events based on performance metrics and feedback.

Budget & Vendor Management

• Proactively manage event budgets, track expenses, and reconcile costs in a timely manner.
• Negotiate and execute industry event sponsorships with clear marketing objectives and desired outcomes.
• Cultivate relationships with host organizations, venues, caterers, AV teams, and other vendors to ensure high-quality delivery.

Onsite & Post-Event Execution

• Oversee onsite logistics including registration, signage, staffing, and technical setup.
• Analyze event performance, attendee engagement, and ROI; provide insights and recommendations for continuous improvement.

What's in it for you?

• This role offers an exciting opportunity to be part of an energetic, efficient and action-oriented team that strives for streamlined operations to create impactful, meaningful customer experiences that will help to drive real business results.
• We are culturally diverse and offer individuals with the right skillset, attitude and passion an opportunity to develop widely within our global organization.

Must Have Skills:

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Minimum of 7 years of progressive marketing experience, ideally within global technology organizations.
• Proven expertise in event strategy and execution, with the ability to manage multiple complex projects simultaneously.
• Strong leadership and communication skills, with a collaborative mindset and experience working in cross-functional, matrixed environments.
• Self-starter with a track record of navigating ambiguity and thriving in fast-paced, dynamic settings.
• Proficient in Microsoft Office Suite, marketing automation platforms, and CRM systems.
• Fluent in English, both written and verbal.
• Exceptional project management and organizational skills.
• Strong interpersonal and collaboration abilities across teams and geographies.
• Demonstrated experience in budget management and vendor negotiations.

Nice To Have Skills:

• Experience managing agency and vendor partners – comfortable briefing, setting clear expectations on deliverables and budget control
• Knowledge of sales methodologies (e.g. Miller Heiman) and digital marketing and automation tools like Salesforce and Pardot is preferred
• Familiarity with event platforms (e.g., Cvent, Splash etc).
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Knowledge of GDPR and data privacy compliance in marketing.