Product and Compete Enablement Manager

We’re looking for a Product & Compete Enablement Manager to lead our efforts in product enablement and competitive readiness. This person will own the strategy and execution of enablement programs that help AEs, AMs, and BDMs confidently position Canva’s solutions, stay current on product innovation, and effectively differentiate against competitors. You’ll translate roadmap updates and competitive insights into actionable, field-ready training and assets that drive real impact on the ground.

This is a hands-on, global role that blends content creation, cross-functional collaboration, field communication, and enablement program design.

At the moment, this role is focused on:

Product Enablement Strategy

• Partner with Product Marketing, Product, and Sales to define the right rhythm for product enablement across GTM segments.
• Translate product launches and roadmap updates into digestible, field-ready messaging and training paths.
• Drive the adoption of new features and offerings by building campaigns, enablement sessions, and ongoing reinforcement loops.

Competitive Enablement Strategy

• Maintain an up-to-date view of top competitors and their positioning across key verticals and personas.
• Design and run competitive readiness programs—including training, battlecards, objection handling, and roleplays.
• Own the Competitive Intel Hub, ensuring resources are easily discoverable, trusted, and actionable.

Cross-Functional Collaboration

• Work closely with Product Marketing, Competitive Intelligence, and Sales to gather insights and shape enablement needs.
• Embed product and compete messaging into onboarding, sales plays, and major enablement moments (QBRs, kickoffs, etc.).
• Partner with Enablement peers to ensure programs scale globally and are localized where needed.

Measurement & Operational Excellence

• Define key success metrics for enablement initiatives (e.g., feature adoption, rep confidence, win rate impact).
• Regularly review program effectiveness using Gong, Salesforce, feedback loops, and rep performance data.
• Continuously iterate on materials, formats, and delivery methods to improve field impact.

You're probably a match if

• 5–7+ years of experience in enablement, product marketing, or sales—ideally in a high-growth SaaS company.
• Experience working on product launches, building demo flows, and competitive assets.
• Excellent communicator and facilitator; confident leading virtual and in-person sessions.
• Skilled at simplifying complex concepts into clear, compelling field-facing content.
• Experience working with enablement platforms and tools (e.g., Gong, Salesforce, Guru, WorkRamp)
• High attention to detail with a bias for action, creativity, and accountability.

About the team

The GTM Enablement team is a strategic partner to global Sales and Success organization. We empower our GTM teams with the tools, training, and insights needed to drive consistent, high-impact customer engagement. This role will report into the Enablement team and work cross-functionally with Product Marketing, Sales Strategy, Product, and Sales to deliver world-class product and compete enablement at scale.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too
• Health benefits plans to support you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Other stuff to know

We make hiring decisions based on your experience, skills, merit and business needs, in compliance with applicable local laws.

We celebrate all types of skills and backgrounds so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. Please note that interviews are conducted virtually.

Check out lifeatcanva.com for more info.