Product Marketer

1 Month ago • All levels • Product • $207,100 PA - $226,720 PA

Job Summary

Job Description

PostHog is seeking a Developer Marketer to drive awareness, adoption, and engagement across its suite of product development tools. This role involves distilling complex product information into clear launch plans, email announcements, ad concepts, and changelog entries. The Developer Marketer will collaborate with sales, engineering, and marketing teams, and directly engage with users. Key responsibilities include planning and executing Go-To-Market (GTM) strategies for new products, owning marketing for the CDP product, leading co-marketing efforts for integrations, exploring partnership opportunities, and writing compelling copy, including owning the changelog for smaller product updates. The role requires a hands-on, T-shaped individual comfortable with high visibility and taking initiative on new projects and ideas.
Must have:
  • Excellent writing, researching, and communication skills
  • Development experience
  • Experience targeting developers
  • Experience with GTM campaigns
  • Experience with sales partnerships
Good to have:
  • Familiarity with data warehouses
  • Familiarity with CDPs
  • Experience with Clickhouse
  • Experience as a product marketer
  • Experience as a growth marketer
  • Experience as a content marketer
Perks:
  • Generous, transparent compensation & equity
  • Unlimited vacation (with a minimum!)
  • Two meeting-free days per week
  • Home office
  • Coworking credit
  • Private health, dental, and vision insurance.
  • Training budget
  • Access to our Hedge House
  • Carbon offsetting
  • Pension & 401k contributions
  • We hire and pay locally
  • Company offsites

Job Details

Team Brand & Vibes

Product Marketer

  • Department

    Marketing

  • Location

    Remote (US | EU, US)

  • Timezone(s)

    GMT + 2:00 to GMT -8:00

About PostHog

We help developers build successful products by giving them a suite of products to analyze, test, observe, and deploy new features. We currently offer product and web analytics, session replay, feature flags, A/B testing, a CDP, SQL access, and a data warehouse… and there’s plenty more to come.

PostHog was created as an open-source project during Y Combinator's W20 cohort. We had the most successful B2B software launch on HackerNews since 2012 with a product that was just 4 weeks old. Since then, more than 110,000 companies have installed the platform. We've had huge success with our paid upgrades, raised $27m from some of the world's top investors, and have shown strong product-led growth – 97% driven by word of mouth. 

We're growing quickly, but sustainably. We're also default alive, averaging 10% monthly revenue growth and with more than $10m ARR. We're staying focused on building an awesome product for end users, hiring a handful of exceptional team members, and seeing fantastic growth as a result.

What we value

  • We are open source. Building a huge community around a free-for-life product is key to PostHog's strategy.

  • We aim to become the most transparent company ever. In order to enable teams to make great decisions, we share as much information as we can. In our public handbook, everyone can read about our roadmap, how we pay (or even let go of) people, what our strategy is, and who we have raised money from.

  • Working autonomously and maximizing impact – we don’t tell anyone what to do. Everyone chooses what to work on next based on what is going to have the biggest impact on our customers.

  • Solving big problems – we haven't built our defining feature yet. We are all about shipping fast, talking to users, and iterating.

What you’ll be doing

Other companies would call this being a Product Marketer, but we're looking for someone with developer experience, so: Developer Marketer.

As a Developer Marketer, your job is to distil the sometimes chaotic happenings within PostHog into launch plans, email announcements, ad concepts, changelog entries, and more. You'll focus on driving awareness, adoption, and engagement of all our products, and you'll use a mix of strong communication and engineering skills to do it. You'll collaborate with our sales team, engineers, marketers, and users to strengthen our position as the default all-in-one devtool.

In Q2, we already have 7 new launches planned. They will each be entering markets with billion-dollar competitors, and it's up to you to help them break through and succeed.

Marketers at PostHog are hands-on, T-shaped people who take on varied responsibilities to support users and other teams. You’ll be one of the key voices for our company and will be comfortable being very visible to users, often taking the lead on our newest launches or weirdest ideas.

What you'll be doing

  • GTM: You'll plan and implement the GTM plan for 50% of new products on our roadmap

  • Co-marketing: You'll own marketing for the CDP product, leading co-marketing and announcements for all new integrations. Your developer experience will come in handy here!

  • Partnerships: You'll explore partnership opportunities with external companies that can help us increase our reach

  • Writing: You'll write great copy and, importantly, own our changelog for smaller product announcements

What you won't be doing

❌ Writing whitepapers, mission statements, or brand guidelines that nobody asked for.

❌ Focusing on strategy alone. You'll need to make the plan, then do the plan.

❌ Spending multiple quarters planning big projects that don't have an immediate impact.

❌ Running yawn-worthy webinars and bombarding users with invitations to attend.

❌ Chasing vanity metrics or asking people to swap their email for your exec summary.

Requirements

  • Excellent writing, researching, and communication skills

  • Development experience, though not necessarily in a formal role

  • Experience targeting developers as customers or writing for technical audiences

  • Experience running email campaigns, GTM campaigns, sales partnerships

Nice to have

  • Familiarity or experience with data warehouses, CDPs and things like Clickhouse

  • Experience working as a product marketer, growth marketer, or content marketer

Salary

We have a set system for compensation as part of being transparent. Salary varies based on location and level of experience.

Learn more about compensation

Location

(based on market rates)

Level

Step

Salary calculator

  1. Benchmark (United States - San Francisco, California) $218,000
  2. 1
  3. 0.95 - 1.04
Salary $207,100 - $226,720plus equity

Benefits

  • Generous, transparent compensation & equityGenerous, transparent compensation & equity
  • Unlimited vacation (with a minimum!)Unlimited vacation (with a minimum!)
  • Two meeting-free days per weekTwo meeting-free days per week
  • Home officeHome office
  • Coworking creditCoworking credit
  • Private health, dental, and vision insurance.Private health, dental, and vision insurance.
  • Training budgetTraining budget
  • Access to our Hedge HouseAccess to our Hedge House
  • Carbon offsettingCarbon offsetting
  • Pension & 401k contributionsPension & 401k contributions
  • We hire and pay locallyWe hire and pay locally
  • Company offsitesCompany offsites

Get more details about all our benefits on the Careers page.

Interview process

We do 2-3 short interviews, then pay you to do some real-life (or close to real-life) work.

  • 1
    Application (You are here)
    Our talent team will review your application

    We're looking to see how your skills and experience align with our needs.

  • 2
    Culture interview
    30-min video call

    Our goal is to explore your motivations to join our team, learn why you’d be a great fit, and answer questions about us.

  • 3
    Technical interview
    45 minutes, varies by role

    You'll meet the hiring team who will evaluate skills needed to be successful in your role. No live coding.

  • 4
    Founder interview
    30 minutes

    You have reached the final boss. It's time to chat with James or Tim.

  • 5
    PostHog SuperDay
    Paid day of work

    You’ll meet a few more members of the team and work on an independent project. It's challenging, but most people say it's fun!

  • 6
    Offer
    Pop the champagne (after you sign)

    If everyone is happy, we’ll make you an offer to join us - YAY!

Apply

(Now for the fun part...)

Just fill out this painless form and we'll get back to you within a few days. Thanks in advance!

Bolded fields are required

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