Product Marketing Leader

Enter the Game!

Activate is a tech company known for creating Canada’s first full-scale interactive gaming facility. We are experiencing significant expansion and are looking to expand our team with the addition of a Product Marketing Leader. Reporting to the Vice President, Insights and Customer Loyalty, the Product Marketing Leader will be responsible for driving the go-to-market strategy, toolkit development, and lifecycle management of Activate’s games and technology. This role ensures that new releases — and ongoing updates — are successfully marketed to partner locations, resulting in strong adoption, consistent execution, and a customer experience that reflects the Activate brand worldwide.

The Duties and Responsibilities:

Strategic Product Marketing

• Develop and execute marketing strategies for new game and technology launches, as well as ongoing product updates.
• Collaborate with software and engineering teams to understand features, benefits, and differentiators.
• Create compelling messaging and positioning tailored to both partner and customer audiences.
• Leverage customer insights, segmentation, and partner feedback (in collaboration with Analytics) to refine positioning and inform innovation.
• Ensure all product rollouts are designed for global consistency with flexibility for local adaptation across multiple countries.

Partner Enablement & Communications

• Design and deliver marketing toolkits (e.g. launch guides, product briefs, promotional assets) ensuring clarity, usability, and scalability for partner execution.
• Manage the distribution of toolkits and ensure timely delivery of rollouts
• Coordinate webinars, demos, and training sessions to educate partners on new offerings.
• Maintain ongoing communication with partners to ensure awareness, confidence, and excitement around upcoming releases.

Campaign Management

• Plan and execute multi-channel campaigns to drive adoption and usage of new games, features, and technologies.
• Manage the product lifecycle, ensuring existing products are refreshed with updated toolkits, positioning, and assets.
• Track and optimize adoption rates and campaign performance, adjusting based on partner and customer engagement metrics.

Cross-functional Collaboration & Reporting

• Work closely with product, sales, and brand teams to align on launch goals and execution.
• Partner with the Analytics Lead to field surveys, collect feedback, and translate insights into actionable improvements.
• Present insights and strategic recommendations to leadership to improve future launches.

The Qualifications:

• 5+ years of experience in product marketing, go-to-market, or partner marketing, preferably in B2B or partner-driven environments.
• Bachelor’s degree in business, marketing, or other relevant field preferred
• Proven success in launching and marketing technology products, games, or experiential offerings.
• Strong ability to translate technical details into customer-centric messaging and partner-ready assets.
• Experience creating toolkits, playbooks, or enablement resources for distributed teams.
• Excellent communication, storytelling, and presentation skills.
• Strong project management skills with the ability to handle multiple product launches and updates simultaneously.
• Proficiency in marketing tools and platforms (e.g., HubSpot, Google Workspace; familiarity with DAM or BI tools a plus).
• Ability to thrive in a fast-paced, collaborative, global environment.

The Perks:

• Competitive Salary
• Benefits package
• Paid time off
• Casual dress
• Employee discount
• On-site parking

About Activate:

Taking entertainment into the future by fusing technology and physical activity together to create live-action gaming experiences, Activate is a technology company building interactive gaming facilities with locations across Canada and the US. For more information about Activate, please visit http://playactivate.com/ or check us out on Instagram - @activategames/Facebook @activategames.

Activate is an equal opportunity employer. All qualified applicants will receive consideration for employment. Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities. To request reasonable accommodation for a protected characteristic, contact hr@playactivate.com which is an email monitored for this purpose.

We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.