Production Director, Experiential

Who We Are:

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

Director, Event Production

The Role and What You’ll Do:

We are seeking a Director, Event Production to lead event production for one of 160over90’s key accounts and all of their exciting experiential efforts around the FIFA World Cup 26TM. The Director will be responsible for the planning and production of live experiential marketing activations at FIFA Fan FestivalTM 2026 across multiple FIFA World Cup 26TM Host Cities. This position plays a leading role from development to implementation, driving the overall planning, execution and budgetary responsibility for the project. The perfect candidate must have excellent communications and organizational skills and be solutions oriented. They should pride themselves on being expert project, budget, people, and time managers. Proactivity, multitasking, and problem-solving skills are a must. Responsibilities include managing and mentoring a team, monitoring, and maintaining the project scope, task timeline, operating budget, required staff/resources, and overall quality of the resulting deliverables. Multi-lingual proficiency and previous experience working with FIFA or across the landscape of global football is a plus.

The ideal candidate must have extensive experiential marketing experience, internal team management experience, client service communication, be well organized, a self-starter, able to work with a variety of people with varying work styles, have the ability to prioritize workload, and have a drive to continue working until the job is done. This position reports to Vice President, Production.

The 160over90 office environment is informal, but highly professional, requiring high-quality work and individual initiative. Each staff member is part of the team and must be willing to perform a wide breadth of activities.

• Lead a team of event production individuals to deliver the best product for the client and the work group
• Strategic ability to conceive, develop and implement programs that build client brand and provide a foundation to drive client business growth
• Develop and maintain an effective organization through selection, training, compensation, motivation, and performance management
• Monitor and manage the project including creation of project plans and budgets as well as scope and changes to budgets
• Manage internal and external staff on execution and delivery of all aspect of programs. Including creative ideation, budgeting, fabrication, logistics, installations, on-site execution, permitting, timelines, etc.
• Assist with recruiting, training and overall people management – coordinator(s), manager(s), contractor(s), tour and temporary staff as needed for the execution of each program
• Play a key role in a project team environment by managing deliverables to account team members as well as client contacts
• Is highly proficient in budgeting and tracking of multi-million dollar accounts and ensure financial management of each meets agency standards
• Possess and can develop key vendor/partners related to our business so we are delivering the best product and pricing for our clients
• Ability to lead large scale live events with multiple agency, vendor, and client involvement
• Able to position yourself as a leader within the team and company to help lead growth and development of organization
• Can apply best practices and learnings from previous projects to elevate performance level
• Meet deadlines, prioritize tasks, report on key accounts and deliver prompt and sound decisions
• Will create accountability practices within company

You Have These:

• Minimum 10 years event marketing, experiential marketing, show service and team management experience
• Production of live events, tours, and fabrication of event elements a must
• Bachelor’s degree in marketing and/or equivalent experience in related-field
• Motivational leadership, inspiring team to deliver top performance against assigned business
• Excellent interpersonal skills – will contribute culturally to the agency
• Ability to develop and sustain strong working relationships with multiple national and local vendors
• This position requires experiential marketing production experience. Please note that it is not focused on TV or film production
• Strong management skills; prior internal staff management
• Strong planning and organizational skills to effectively manage numerous programs and resources simultaneously- Microsoft Project or similar planning tool experience preferred
• Sound decision-making and problem-solving skills based in agency, client and industry knowledge
• Excellent verbal and written communications skills
• A thoroughly developed knowledge of our industry, products and services, as well as those of our competitors and clients
• Willing and able to work nonstandard work hours, weekends and travel as required
• Must have professional appearance and persona with a strong work ethic and a positive, can-do attitude
• Microsoft Office proficient (Word, Excel, PowerPoint, Outlook)
• Experience working with planning tools (i.e., budget tracking, project timeline, logistics and deliverables schedules, event specs, meeting agendas and notes, etc.)
• Passion for new technology, sports and entertainment and live events
• Willing and able to work nonstandard work hours and weekends as required (this is not a 9 to 5 job)!
• Travel required up to 30%
• Touring / Road experience a plus
• Requires lifting of boxes

How we work:

WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

160/90 is proud to be an equal opportunity employer that encourages applications from qualified, eligible candidates from all backgrounds and life experiences regardless of race, gender identity, disability, age, sexual orientation, religion, or belief.