Account Director, PR, Creator and Social (Sport)

Who We Are:

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

The Role and What You’ll Do:

The Account Director will lead a high-profile global sport client account, overseeing PR, social media, and partnership activation across an international portfolio that includes golf, rugby, football, and other major sporting events and ambassadors.

This role will manage year-round content publishing, social channel strategy, and global comms planning, ensuring integration across Paid, Earned, Shared, and Owned channels. The Account Director will also oversee the delivery of multi-market PR and social activation plans for major sporting events, working closely with client stakeholders, rights holders, and ambassadors to drive reach and engagement in line with the client’s global brand positioning.

Strategic Leadership

• Lead the development and delivery of an annual global communications and social strategy, aligning with the client’s overarching brand campaign and tone of voice.
• Oversee a year-round content calendar across owned sport social channels, ensuring a balance of partnership-led, cultural moment, and always-on content.
• Ensure all comms and publishing plans are fully integrated across global Paid, Earned, Shared, and Owned channels.
• Provide strategic counsel to the client on partnership amplification, brand storytelling, and content innovation.

Social Media & Content

• Manage and optimise global sport social channels, ensuring content is on-brand, accessible, and strategically scheduled.
• Lead ideation and content creation for cultural moments (e.g. International Women’s Day, Pride, Lunar New Year) as well as key sporting milestones.
• Oversee community management and moderation in partnership with governance and monitoring teams.
• Work with production partners and internal teams to deliver high-quality creative assets for global distribution.

PR & Partnerships

• Develop and execute PR strategies for each partnership in the portfolio, from event-specific comms to ambassador-led campaigns.
• Build and maintain strong relationships with rights holders, athletes/ambassadors, media, and global market teams.
• Provide on-site comms leadership at major events, including media management and live content amplification.
• Ensure local market activation is supported through toolkits, briefing sessions, and ongoing liaison with regional teams.

Reporting & Evaluation

• Oversee weekly, monthly, quarterly, and annual reporting on PR and social performance.
• Use data and insights to optimise future campaigns and demonstrate ROI.
• Ensure measurement frameworks align with the client’s global brand tracking and reporting systems.

Team & Client Management

• Manage a multi-disciplinary agency team, ensuring high-quality delivery across workstreams.
• Act as the key day-to-day senior contact for the client, fostering a trusted partnership.
• Oversee budget management, quarterly reviews, and resource planning.

You Have These:

• Minimum of 6 years relevant agency or client-based experience across PR and Communications
• Specific experience in amplifying sport partnerships; working closely with rights holders and ambassadors
• Knowledge and expertise across a variety of sports
• Exceptional understanding of how to build a client relationship and understand their business needs
• Proven ability to manage a high volume of client-service deliverables through critical path planning and resource management to maintain high quality output
• Record of developing and implementing marketing programs with a cross-functional team
• In-depth knowledge and network of sport media and journalists
• Natural communication skills to inspire and nurture a team whilst maintaining agency culture
• Excellent writing skills to draft media materials, toolkits and proposals whilst managing team development of copy writing and plan writing skills
• Track record of developing creative ideas and content to deliver against earned and owned channel objectives

We’d Love If You Also Have These:

• Strong understanding of digital landscape with experience in building and executing against social strategy
• Organised and detail oriented in a fast-paced, client service environment
• Maintain up-to-date knowledge of industry trends and best practices
• Excellent time management, written and oral communication skills

How we work:

WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Follow our story at 160over90.com and on Instagram and LinkedIn.

160/90 is proud to be an equal opportunity employer that encourages applications from qualified, eligible candidates from all backgrounds and life experiences regardless of race, gender identity, disability, age, sexual orientation, religion, or belief.