Event Marketing Lead
Linear
Job Summary
Linear is building an issue tracking and project management tool, empowering product teams globally. We are seeking an Event Marketing Lead to spearhead our field and events program, crafting high-quality, in-person experiences that embody our brand. This role involves end-to-end ownership of events, from strategic planning and execution to measurement, collaborating with Sales and Marketing, and managing internal gatherings like company offsites. The ideal candidate will design thoughtful, human, and polished events, shaping how people experience Linear beyond the product.
Must Have
- Lead and build field and events marketing function, owning strategy, execution, and measurement
- Lead a high-impact, diversified event portfolio including hosted and third-party conferences
- Own end-to-end conference and event execution (vendor, budget, staffing, on-site, follow-up)
- Partner closely with Sales to align event strategies with pipeline goals
- Track, analyze, and report on event performance metrics and ROI
- Collaborate with teams to shape compelling event content and messaging
- Lead and execute internal events, including annual global company offsite
- Ensure experiences reflect Linear’s mission, values, and brand
- 6+ years of experience in marketing and/or events, preferably in B2B technology
- Proven experience leading event and field marketing programs from strategy to measurement
- Expert understanding of event logistics, thought leadership, and demand generation
- Strong experience partnering with Sales teams to align events with account and regional goals
- Data-driven mindset with ability to define metrics, analyze performance, and articulate ROI
- Excellent communicator for diverse audiences
- High bar for quality, detail, execution, judgment, and ownership
Perks & Benefits
- Interesting and challenging work
- Work-life balance
- Competitive salary and equity
- Employee-friendly equity terms (early exercise, extended exercise)
- Stipend to set up your home office
- Paid lunch and coffee during workdays
- Work remotely, no commuting to the office
- Paid co-working space/desk at an office
- Health, dental, and vision insurance (US)
- Regular team events and offsites
- 5 weeks of paid vacation
- 4 months of paid parental leave
Job Description
At Linear, we are on a mission to bring magic back to software. To empower product teams to do their best work, we are building an issue tracking and project management tool that combines UI elegance with world-class performance. Founded in 2019, Linear has become the tool of choice for 20,000+ companies to plan and build their products.
Linear was set up as a fully remote company from the start. Today, our small but mighty team is distributed across North America and Europe. What unites us is relentless focus, fast execution, and our passion for software craftsmanship. We are all makers at heart and care deeply about the quality of our work.
We think about events the same way we think about our product: as carefully designed experiences shaped by craft, intention, and respect for people’s time. We aim to create moments that feel considered, welcoming, and worth showing up for.
We’re looking for an Event Marketer to lead Linear’s field and events program and create in-person experiences that reflect our brand and values. This role is for someone who prefers doing fewer things better—designing high-quality, high-touch events that feel human, polished, and quietly magical. From leadership roundtables and customer dinners to planning Linear’s first conference, you’ll shape how people experience Linear beyond the product.
You’ll own events end to end: partnering with Sales and Marketing on strategy, collaborating with Product on programming and messaging, and setting a high bar for execution and follow-through. You’ll also lead our internal events, including our annual global company offsite and larger gatherings, bringing the same level of care to how we come together as a team.
Please note: We are an equal opportunity employer and remote-only company. Our preference is for this role to be based in San Francisco, where we plan to host an increasing number of events. We are also open to candidates located anywhere in the United States, provided they are willing to travel regularly.
What you’ll do
- Lead and build Linear’s field and events marketing function, owning strategy, execution, and measurement across all in-person experiences
- Lead a high-impact, diversified event portfolio, including hosted events (leadership dinners, tech talks, Linear’s first conference), major third-party conferences, and distinctive experiential campaigns for key prospects and customers
- Own end-to-end conference and event execution, including vendor selection and management, budgeting, staffing, timelines, on-site execution, and post-event follow-up
- Partner closely with Sales to identify priority accounts and regions, develop tailored event strategies, and ensure strong alignment between field programs and pipeline goals
- Track, analyze, and report on event performance metrics and ROI, translating insights into clear recommendations and continuous improvement
- Collaborate with teams across the company to shape compelling event content, programming, and messaging that resonates with our audience
- Lead and execute internal events, including Linear’s annual global company offsite and larger internal gatherings such as Sales and Engineering offsites
- Ensure every experience reflects Linear’s mission, values, and brand—creating thoughtful, high-quality moments that feel intentional, human, and worth the time
What we're looking for
- 6+ years of experience in marketing and/or events, preferably in a B2B technology environment
- Proven experience leading event and field marketing programs, from strategy through execution and measurement
- Expert understanding of best-in-class event logistics, thought leadership programming, and demand generation through events
- Strong experience partnering closely with Sales teams to align events with account, regional, and pipeline goals
- Data-driven mindset with the ability to define success metrics, analyze performance, and clearly articulate ROI
- Excellent communicator with a proven ability to convey complex ideas and data clearly in written, presentation, and spoken formats to a wide range of audiences
- High bar for quality, detail, and execution, with strong judgment and ownership instincts
What we offer
- Interesting and challenging work
- Work-life balance
- Competitive salary and equity
- Employee-friendly equity terms (early exercise, extended exercise)
- Stipend to set up your home office
- Paid lunch and coffee during workdays
- Work remotely, no commuting to the office
- Paid co-working space/desk at an office
- Health, dental, and vision insurance (US)
- Regular team events and offsites
- 5 weeks of paid vacation
- 4 months of paid parental leave
Learn how we think and work:
- A story about our mission: Read Me
- How we work: Designing remote work at Linear
- Our CEO and co-founder, Karri at 20VC: How to Grow Capital Efficiently in a World of BS Growth
- Make an Org Chart You Want to Ship — Advice from Linear on How Heirloom Tomatoes Should Inspire Team Design
- Building our teams: Why and how we do work trials at Linear
- A video series: Conversations on Quality
- Read about our recent Series C Fundraise and Giving our team liquidity