Retail Marcom Executive (12 months contract)

*This is a 12 months contract role and you will be assigned to client's office*

Responsibilities

• To assist in developing 360 communication to drive acquisition of postpaid mobile services, including direct, segment and digital marketing.
• To develop through-the-line communication that is data-driven and segment-focused with accountability on the effectiveness and efficiency of the communications
• To ensure consistency in terms of brand image and tone of voice across all comms.
• To be able to understand the current campaign performance statistics to achieve drive to a higher click through and conversion.
• Work closely with creative agencies and through-the-line campaigns that include advertising, websites, social media, promotions, sponsorships, on ground activation and event management
• To execute new, non-traditional, marketing channels to achieve objectives of building brand awareness, shaping perceptions, and driving purchase behaviour and nurturing brand loyalty.
• To work closely with Brand, Product Marketing, Social Media and Sales teams to ensure that campaigns are in synergy with the wider marcomms plan
• To manage allocated marketing budgets for various campaigns and activities.

Requirements

• Fresh grads with a Diploma or Degree in Marketing and Communication or any other relevant studies, with internship experiences in fast-paced marketing environment, either in marketing agency or corporate environment, and ideally with experience in consumer business
• Basic knowledge in digital performance marketing media
• Good presentation and good interpersonal skills
• Effectively bilingual and written communication skills in English and Chinese to liaise with Chinese-speaking stakeholders
• A team player with strong project management skill with attention to details

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