The Senior Associate - KAM - EDC role in Kochi focuses on increasing sales of EDC devices to merchants in a designated area. Responsibilities include physically visiting micro markets to identify and sell to quality merchants, minimizing fraud and chargeback risks through proper onboarding, adhering to risk guidelines, resolving high-risk merchant issues, seeking references from converted clients, and collaborating with internal Business & Technology teams to address common bottlenecks, particularly on the technology front. The role also involves acting as a brand ambassador for Paytm, embodying a philosophy of continuous learning and humility.