Senior Associate - Organic SEO Specialist

2 Hours ago • 5-8 Years • Digital Marketing

Job Summary

Job Description

Neolytix is a boutique Consulting and Management Services Organization working with small and medium-sized healthcare providers in the United States. They are seeking a Senior Associate - Organic SEO Specialist with a product mindset to grow businesses and create value. This is a fully remote, individual contributor role with significant performance incentives on top of a base salary. The specialist will be responsible for digital marketing strategy, competitive research, funnel management, and organic SEO, including building traffic, conversion metrics, and GA setup. They will also manage content, including trimming non-performing content, researching keywords, and building new content calendars. The role involves KPI tracking, attribution models, UTM campaign management, and content optimization. Additionally, the specialist will build marketing proposals, research target markets, define content strategy for sales funnels, and own lead conversion goals. Client servicing, communication, and reporting on various metrics are key responsibilities, along with staying updated on trends and developing new strategies.
Must have:
  • Subject matter expertise in digital marketing.
  • Translate business requirements to digital marketing plans.
  • Robust understanding of digital marketing strategy.
  • Competitive research and funnel management.
  • Expertise in Organic SEO (traffic, funnels, conversion metrics).
  • Google Analytics setup and attribution models.
  • Advanced content management and keyword research.
  • Familiarity with KPI tracking and UTM management.
  • Wordsmith messaging for maximum impact.
  • Familiarity with buyer personas and customer lifecycle.
  • Thorough understanding of Keyword research, Google Tag Manager, Analytics, Conversion goals, Custom Audiences, Schema generation.
  • Expertise in On Page, Off Page & Technical SEO.
  • Familiarity with website design and WordPress CMS.
  • Creative and influencer outreach for backlink building.
  • Multi-tasking and team motivation.
  • Graduate or Post Graduate Degree in Business or Marketing.
  • Product Mindset.
  • Excellent Communication & Presentation Skills.
  • Technical SEO: KW research, GA, Goals, Tag Manager, UTM/URL builder, Attribution Models.
  • On Page SEO: KW, Meta Snippets, Schemas, Yoast/WP plugins.
  • Influencer Marketing and Back Link Building.
  • Experience with WordPress plugins ecosystem: Gravity Forms, Elementor, RankMath/Yoast.
  • Experience with SEO tools like Google Analytics, Screaming Frog, Search Console, Ahrefs, SEMRush.
  • Analytical skills to identify solutions and performance impacts.
  • Creative, Solution mindset.
  • Able to work independently, proactive, flexible, and hardworking.
Good to have:
  • Basic coding knowledge in PHP/ HTML/CSS.

Job Details

Senior Associate - Digital Marketing 

About Neolytix 

Neolytix is a boutique Consulting and Management Services Organization that works with small & medium-sized healthcare providers across the United States. Our portfolio of services caters to micro verticals and is built on the expertise we have developed in enabling these practices. 

Work with a company where your work can make a real impact! 

We are a boutique company respected and ❤ by our clients providing no-nonsense advice on key issues that impact them. 

4.7 ⭐ on Google and 4.2 ⭐ on Glassdoor with 80% of approval rating! 
 
About the Role 

Neolytix is looking for a Digital Marketing professional experienced in Organic SEO, who has a product mindset to growing businesses and creating value for the brand portfolio assigned to them. This is a fully remote, individual contributor role with significant performance incentives on top of a base salary. 

 

  • Who you are: You possess subject matter expertise in digital marketing and can translate a business requirement to a fully executable digital marketing plan. 

  • You possess a robust understanding of Digital Marketing strategy, Competitive research and Funnel management mapped to Customer Persona being targeted 

  • Well versed in Organic SEO – Building traffic and funnels, conversion metrics, customer targeting, building measures in GA, attribution models etc.  

  • Advanced Content Management Skills – Trim non performing content, research KW and build new content calendar that meets customer targeting goals. 

  • You are familiar with setting up KPI tracking using attribution models, UTM Campaign manager and managing digital marketing performance  

  • You are a savvy marketer and can wordsmith messaging for maximum impact 

  • You are familiar with buyer personas and customer lifecycle stages, and you can piece that together with long term content strategy and marketing ideas  

  • You have a thorough understanding of Keyword research, Google Tag Manager, Analytics, Conversion goals, Custom Audiences, Schema generation 

  • You are an expert in On Page, Off Page & Technical SEO 

  • You are familiar with website design and Wordpress CMS. You have built and designed websites.  

  • You are creative and find new avenues to promote content by reaching out to influencers and other internet assets (Build relevant backlinks) 

  • You are a multi tasker and can manage delegating tasks when needed, mentor team members and motivate them to perform 

 

What you will do:  

  • Build Marketing or services proposals for clients and prospects covering Website Design, SEO, Paid Campaigns & Social 

  • Research & understand Target Market, customers, competitors specific to a service niche 

  • Build Buyer personas, define and own the content strategy for different sales funnels 

  • Own the Marketing Lead conversion goals for accounts assigned to you 

  • Client Servicing – Promptly respond and answer communication from clients 

  • Communicate and manage client satisfaction on the projects assigned to you 

  • Track & report Conversions, Costs, Engagement, KW Ranking and SERP for identified KW in the form of SMART goals 

  • Track competitive landscape, conduct content audits to identify search trends and opportunities, with the help of SEO tools.  

  • Audit & Monitor Sales Funnel - All leads flow through the system correctly with correct attribution. 

  • Keep a Master checklist of all forms on website & document each sales funnel 

  • Keep a Master Checklist of all Pages & Schema Markups - Ensure periodic updates based on content updates 

  • Stay up to date on latest trends in the service areas you are focusing on and come up with new ideas to stay ahead of the competition 

  • Setup 1 pillar page for each service Keyword 

  • Maximize Page authority on Pillar page via Internal Linking 

  • Work with Devs to ensure all Website changes/ Issues are completed or resolved in a timely manner 

  • Ensure Content Plan supplements your Competitive & KW research 

  • Publish a rolling Monthly Content Plan - Published last week of each month for next month) 

  • Ensure Content is published periodically and timely 

  • Work with Dev team to implement Spam Protection Measures to capture leads accurately 

  • Conduct random audit on site and pages to make sure site functionality is up 

  • Work with Dev team to implement site uptime and site formatting break monitors  

  • Bring thought leadership in building new strategies for meeting marketing goals 

  • Organize work with the team to help you achieve your goals in the most efficient manner 

  • Support special projects for cross sell, promotion and new service launch 

 

Skills and Knowledge, you should possess 

  • Graduate or a Post Graduate Degree in Business or Marketing Management 

  • Product Mindset – Constantly looking at ways to improve status quo in the next iteration 

  • Excellent Communication & Presentation Skills 

  • High Degree of proficiency in: 

  • Technical SEO – Competitive KW research, Link Google Analytics, Setup Goals, Tag Manager, Google Campaign UTM/ URL builder, Attribution Models 

  • On Page SEO – KW, Meta Snippets, Schema’s, Yoast or other WP plugins 

  • Influencer Marketing and Back Link Building 

  • Website Design using WordPress. Some basic coding knowledge in PHP/ HTML/CSS is a plus (not mandatory) 

  • Familiar with WordPress plugins ecosystem : Gravity Forms, Elementor, RankMath/ Yoast 

  • Experience with SEO tools like Google Analytics, Screaming Frog, Search Console, Ahrefs, SEMRush etc. 

  • Analytical skills to drill down into a data and identify solutions and factors impacting performance 

  • Creative, Solution mindset – ‘How it can be done’ rather than ‘This is what the problem is’. 

  • Able to work independently Proactive, flexible, and hardworking teammate  

  • At least 5 years experience specifically in Organic Marketing, 8 years preferred. 

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