Senior Audience Development Analyst

Team Name:

Job Title:

Senior Audience Development Analyst

Requisition ID:

R024394

Job Description:

Job Title: Senior Audience Development Analyst| Irvine, CA

Department: Creative Design & Content

Location: Irvine, CA

Your Mission:

Blizzard Entertainment is seeking a seasoned Senior Audience Development Analyst to join our Content Operations (Creative Design & Content) team. You will lead our data & analytics practice across an evolving Marketing organization, servicing current digital analytics and reporting needs while working with leadership to evolve team capabilities and tools for emergent business areas. This role will guide the ongoing evaluation, roll-out and scaling of best-in-class performance analytics capabilities across social/video/user generated content, audience insights, and landscape/competitor studies across Blizzard titles, competitors, and other identified industries.

As a champion of data-driven decision-making, your team’s expertly crafted and presented reports will elevate insights, informed by KPIs that drive awareness and supercharge our internal team’s development of consistently high-quality creative, content programming, strategic campaign plans, and best-practices. These reporting efforts will also arm our marketing teams with real-time insights on how to best leverage our content as a critical part of our publishing initiatives. Consistently high-quality analytics and reporting output are standard expectations for this role.

While leading the Audience Development practice, you will constantly work to optimize the team’s use of analytics tools, establish standard data-tagging/management systems across projects, and implement automations & dashboards - driving reporting efficacy and workflow efficiencies. This role manages and guides the franchise social analysts who sit on the team and support franchise-focused initiatives. Your key stakeholder partners are the franchise Digital Marketing & Brand teams and content creators in our Creative Design & Content team. Additionally, you will lead cross-org Data & Analytics standardization efforts, from a Blizzard perspective, with the family of orgs and studios under the Microsoft Gaming umbrella, and primarily with Xbox Gaming marketing teams.

We are looking for someone who possesses both technical data-analysis skills and who can think strategically. You must be able to harness & transform complex data into understandable and actionable insights, and professionally communicate this at leadership to execution-team levels. The ideal candidate for this position stays current on social & streamed video platform best-practices and trends, and has deep familiarity with the gaming/entertainment landscape.

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA

What you bring to the table:

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Identify growth opportunities in content programming, publishing practices, and platform strategies to increase efficacy of Blizzard content & campaigns.
• Manage the Audience Development team and practice - guiding projects, developing technical skills, guiding team member career development, and ensuring quality of work
• Maintain and evolve reporting deliveries to drive the development of effective content strategies & plans for multiple Blizzard titles
• Work with cross-functional teams to develop and execute programming plans.
• Establish connections with counterparts across internal, regional and other corporate teams to partner in the development of a digital analytics “center of excellence”.
• Harness data analytics and insights to positively impact content decisions that will resonate with our community and audiences.
• Refine and evolve content KPIs, guiding overall org content performance and practices
• Understand Blizzard and adjacent competitor audiences to guide development of content strategies and identify growth opportunities.
• Create, manage, and distribute key reports, campaign postmortems, and competitor/landscape analysis
• Develop and champion content and platform best practices among the content and operations teams
• Foster a culture and discipline of data science among internal and partner teams
• Manage and optimize an evolving analytics toolkit to provide actionable insights for our marketing and content creation teams
• Implement effective data-tagging, automation & dashboarding
• Act as main point of contact with key platform/vendor representatives
• Support ad hoc executive/leadership data and reporting requests in support of business needs (forecast, budgets, best practices, KPIs)
• Partner with Content Operations to optimize and communicate Audience Development project and workflows statuses
• Support recurring budget, team, and business planning for the Audience Development team

• Maintain up-to-date knowledge of emerging platforms, changing best practices, and social trends to help teams innovate

Minimum Requirements

Experience

• 7+ years of professional experience in corporate environments
• 3-5 years of experience in social media management, strategy and/or digital marketing research, or related field
• Strong analytics and data science skills
• Proficient in Sprinklr or similar analytics tools (Hootsuite, Sprout Social, etc.)
• Familiarity with YouTube Analytics & platform strategy
• Budgeting and business planning background
• Experience with social listening/competitive research tools (e.g. Brandwatch, Talkwalker, Tubular)
• Deep familiarity with current social and video platform landscape

Knowledge & Skills

• Ability to communicate complex ideas clearly to executive level leadership
• Strong analytics and data science skills
• Proficient in Sprinklr or similar analytics tools (Hootsuite, Sprout Social, etc.)
• Familiarity with YouTube Analytics & platform strategy
• Budgeting and business planning background

Key Attributes

• Possesses strong communications skills (written and presentation)
• Able to manage cross-functional relationships with stakeholders at all levels of leadership
• Able to manage multiple projects and workflows

Extra Points

• People/team management experience
• Experience with content optimization tools (e.g. VidIQ and Tubebuddy)
• Familiar with Blizzard games and titles
• Experience in gaming or related industries (entertainment)
• Experience with Wrike or other project management tools
• Data-science / statistics experience
• Project management experience

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/ .

In the U.S., the standard base pay range for this role is $92,920.00 - $171,814.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.