Senior BI Analyst - Power BI, Python, Databricks & Marketing

Scope:

• This role is responsible for owning the marketing analytics suite in Power BI—designing, building, and maintaining dashboards, conducting deep-dive analyses, and enabling stakeholders with actionable insights to optimize campaigns, pipeline contribution, and ROI.
• This involves working closely with each marketing function to understand their data needs and delivering actionable insights.
• The position requires a proactive approach to problem-solving and the ability to communicate complex data concepts in a clear and concise manner.

Our Current Technical Environment:

• Databricks: Utilized for big data processing and collaborative analytics.
• SQL: Employed to query and manage relational databases.
• Python: Used for data manipulation, analysis, and automation of tasks.
• Power BI: The primary tool for data visualization and dashboard creation.
• GenBI: An emerging tool for natural language querying and business intelligence.
• Marketing Tech Stack: Salesforce, Marketo, 6Sense, Drift, SalesLoft, L

What You'll Do:

• Design, build, and maintain scalable Power BI dashboards and reports that track campaign and tactic performance, marketing impact, funnel health, and pipeline.
• Utilize Databricks and SQL for data extraction, transformation, and analysis.
• Apply Python for advanced data analytics and automation of reporting processes.
• Translate business questions into analytical frameworks and deliver clear, data-driven recommendations to Marketing leadership.
• Collaborate closely with centralized BI and data teams to improve and manage data pipelines, integrations, and governance as they relate to marketing systems (CRM, MAP, web analytics, etc.).
• Own the accuracy, reliability, and refresh cadence of marketing reporting datasets.
• Conduct ad-hoc analyses to uncover growth opportunities, optimize conversion funnels, and evaluate the effectiveness of marketing programs.

What We Are Looking For:

• Bachelor’s or master’s degree in data science, Business Analytics, Computer Science, or a related field with 5 - 8 Years of work experience.
• Proven experience in similar BI, data analysis, or analytics roles, with a focus on marketing or revenue analytics.
• Experience with marketing systems such as Salesforce, Marketo, and 6sense is highly desirable.
• Strong analytical and problem-solving skills with attention to detail.
• Experience with data science, decision science, and advanced analytics techniques.
• Familiarity with natural language querying and GenBI is a plus.
• Excellent communication and interpersonal skills, with the ability to work collaboratively with global teams.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Flexibility to work on a schedule that accommodates US stakeholders.