Senior Creative

9 Minutes ago • 5 Years +

Art

Job Description

Marketing Studio is King’s in-house creative production agency, powering King’s marketing with outstanding creative work. We are seeking a Senior Creative with a strong motion design background and a keen understanding of successful UA ads. You will transform ideas into effective ads that quickly engage, consistently convert, and efficiently scale. As a Senior Creative, you will lead the development of ads for all performance marketing channels, collaborating with media buyers, analysts, and producers to create, test, and iterate creative ideas that drive installs, balancing creative flair with measurable results.

Good To Have:

Gameplay capture
UGC-style content creation
Working with AI tools

Must Have:

Lead concept, direction, and execution of short-form video ads and playables.
Create and iterate testable ad variations based on performance data.
Collaborate with UA teams to align creative goals and propose new angles.
Stay updated on platform trends, hooks, and formats in mobile gaming.
Present creative ideas and outcomes clearly and confidently.
Guide and mentor junior creatives, ensuring high craft standards.
Minimum 5 years experience in video-focused creative roles.
Demonstrated performance-driven thinking and strong motion design craft.
Expert proficiency in Adobe Creative Suite.
Experience in UA, paid social, or direct-response campaign design.
Ability to use performance data for creative decisions.

Add these skills to join the top 1% applicants for this job

team-management

adobe-creative-suite

game-texts

Marketing Studio is King’s in-house creative production agency. We power King’s marketing organisation with outstanding creative work, flexibly and efficiently, with superior knowledge of our players, brands, and channels.

We’re looking for a Senior Creative with a strong motion design background and a sharp understanding of what makes UA ads win. You’ll turn ideas into ads that hook quickly, convert consistently, and scale efficiently.

Your Role Within our Kingdom

As a Senior Creative you’ll lead the development of ads for all performance marketing channels.

You’ll partner closely with media buyers, analysts, and producers to create, test, and iterate creative ideas that drive installs. You’ll take the lead from concept to final cut, always balancing creative flair with measurable results.

Core Responsibilities

Own concept, direction, and execution of short-form video ads and playables
Create testable variations, iterate based on performance data, and scale winning ideas
Collaborate with UA teams to understand creative goals and propose new angles
Keep pace with platform trends, hooks, and formats - especially in mobile gaming
Present ideas and outcomes with clarity and confidence
Guide and mentor junior creatives, raising the bar through feedback, support, and creative leadership
Maintain a high standard of craft across every asset
Contribute to a fast-paced creative testing culture, sharing learnings and ideas