Senior Field Marketing Manager, West

About Vercel:

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Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.

Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.

About the Role:

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Own the West Region. Build from scratch. Move the needle.

We’re looking for a builder, who can own all strategy & execution and that’s motivated by impact. You’ll lead field marketing for our West region, partnering tightly with Enterprise and Mid-Market Sales to design, build, and execute Field and Account-Based Marketing (ABM) programs that resonate with a deeply technical audience.

If you’ve built field programs from the ground up, have a bias for action, and know how to speak to engineers and technical buyers, we want to meet you.

If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.

What You Will Do:

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• Build the strategy and execute key Field programs: Identify key tradeshows and conferences for Vercel to participate in, plan and execute the events to drive qualified leads and pipeline to support the regional revenue targets.

• Engineer Experiences: Own the strategy and execution of hosted, sponsored, and partner events, both virtual and in-person, that engage technical decision-makers and practitioners.

• Build & Execute ABM Playbooks: Architect full-funnel, full-stack ABM programs targeting high-value accounts. Partner with Sales to deeply understand account needs and build campaigns that drive meetings, pipeline, and revenue.

• Accelerate the Funnel: Design creative, data-informed tactics that move buyers from awareness to decision faster.

• Drive Measurable Impact: Use data to continuously test, measure, and refine your programs. You're not just generating leads, you're building pipeline, influencing & accelerating revenue.

• Collaborate to Win: Work cross-functionally with Sales, Product Marketing, Developer Experience, and other marketing teams to ensure consistent messaging, positioning, and a world class buyer experience.

• Travel Requirements: Participate in events and meetings across the West region, with a significant amount of travel (~30%) involved to support field marketing activities.

About You:

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• 5+ years of experience in field marketing and Demand Gen, with hands on experience running ABM strategies
• You’ve marketed to an engineering audience or working within the AI, devtools or cloud computing industry.
• You’re analytical and scrappy: comfortable working with data to make decisions and experiment at speed.
• You’re high-agency. Someone who sees opportunity and builds without waiting for permission.
• Strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly. Excellent project management skills, with the ability to manage multiple projects simultaneously.
• You’re a great collaborator, strong communicator, and can operate cross-functionally with ease.
• You’re excited by the idea of building a high-impact marketing function from the ground up

Benefits:

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• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $148,000-$222,000. This salary range is an estimate. Actual salary will be based on job related skills, experience and location. Pay ranges outside San Francisco may be adjusted based on employee location. The total compensation package also includes benefits and equity-based compensation. Your recruiter can share more about the specific pay range for your location during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

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