Senior Influencer Manager

1 Minute ago • 3 Years + • Influencer Marketing

Job Summary

Job Description

Level Infinite, Tencent's international game brand, seeks a Senior Influencer Manager to lead global influencer promotion and content marketing for game products. This role involves analyzing market content needs, formulating KOL strategies, and executing campaigns to drive user acquisition and activity. The manager will build and optimize an overseas game KOL ecosystem, cultivate high-potential influencers, and collaborate with partners to expand content distribution and discover new promotion methods.
Must have:
  • Responsible for global influencer promotion and content marketing for game products.
  • Analyze target market user content needs and formulate KOL strategy and content operation plans.
  • Leverage global influencers, MCNs, and mainstream platforms for promotion campaigns.
  • Explore and build an overseas game KOL ecosystem, cultivating high-potential KOLs.
  • Collaborate with partner teams to expand content distribution channels.
  • 3+ years of work experience.
  • Keen sense of gaming and entertainment, good operational awareness, strong logical thinking and data analysis skills.
  • Familiar with overseas influencer cultivation, content forms, and platforms.
  • Ability to independently complete promotion plans and implementation.
  • Strong stress resistance, self-driving ability, responsibility, and teamwork spirit.
Good to have:
  • Experience in influencer promotion, video, live streaming, fan art, and other content creation.
  • Familiarity with YouTube, Twitch, Instagram, Facebook, Twitter, Tiktok platform mechanics and recommendation algorithms.

Job Details

Team Introduction

Level Infinite is Tencent's international game business brand, dedicated to bringing fun, authentic gaming experiences to global players, allowing them to enter the game world anytime, anywhere; and by building an inclusive, interconnected, and convenient player community to promote sharing and communication.

Level Infinite provides a range of support and services to partner studios to help them unleash the potential of their products.

Level Infinite's published products include popular games such as "PUBG MOBILE", "Goddess of Victory: NIKKE", "Honor of King", and has partnered with studios to launch multiple products including "Warhammer 40K: Darktide" from Fatshark, "Dune: Awakening" from Funcom, and "Nightingale" from Inflexion Studios.

To learn more about Level Infinite, please visit www.levelinfinite.com and follow our official accounts on Twitter, Facebook, Instagram, and YouTube.

Job Responsibilities

1. Responsible for influencer promotion and content marketing for game products in global markets. Analyze user content needs in target markets, formulate overall KOL strategy, plans, and content operation plans.

2. Leverage global influencers, MCNs, and mainstream platform channel resources to plan and execute promotion campaigns, ensuring activity goals align with project goals, and ultimately being responsible for product new user acquisition and activity.

3. Explore and build an overseas game KOL ecosystem, continuously discover high-potential KOLs for key cultivation, and continuously iterate and optimize based on multi-project practices.

4. Collaborate closely with partner teams, channel partners, and regional teams to expand content distribution channels, discover emerging promotion methods, etc.

Job Requirements

1. 3 years or more of work experience, rich gaming experience, experience in influencer promotion, video, live streaming, fan art, and other content creation is preferred.

2. Possess a keen sense of gaming and entertainment, good at capturing innovative forms and content hot topics; possess good operational awareness, strong logical thinking ability, and data analysis ability.

3. Familiar with various types of overseas influencer cultivation and content forms, as well as overseas content platforms, and able to independently complete promotion plans and implementation.

4. Familiarity with the gameplay and recommendation mechanisms of platforms such as YouTube, Twitch, Instagram, Facebook, Twitter, Tiktok is a plus.

5. Possess strong stress resistance and self-driving ability, and a strong sense of work responsibility and teamwork spirit.

Tencent is committed to providing equal employment opportunities

At Tencent, we always adhere to the principle of equal employment opportunities and are committed to creating a fair and inclusive work environment for every employee. We firmly believe that diverse voices can inspire unlimited innovation and drive us to provide better services for users and society. We carefully create a supportive and inspiring atmosphere to help every employee find their own stage to achieve personal and common development goals.

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.Read MoreEqual Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.Read More

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