PC/Console Product Overseas Brand Manager

undefined ago • 3 Years + • Product Management

Job Summary

Job Description

Level Infinite, Tencent's international gaming brand, seeks a PC/Console Product Overseas Brand Manager. This role involves global marketing strategy, content, and creative campaign execution for PC/console products. Responsibilities include analyzing product core, identifying target users, extracting key selling points, and developing market-specific marketing plans. The manager will set performance goals, ensure communication efficiency, and drive user conversion by collaborating with product, community, and creative teams to integrate resources and execute campaigns.
Must have:
  • Responsible for global marketing of PC/console products.
  • Formulate overall marketing strategies and execute creative campaigns.
  • Analyze product, identify target users, and extract core selling points.
  • Develop market marketing plans.
  • Set and achieve marketing performance goals.
  • Collaborate with product, community, and creative teams.
  • Over 3 years of PC/console game marketing experience.
  • Familiarity and passion for the gaming industry.
  • In-depth experience with PC/console products.
  • Acute market sense and creativity.
  • Deep understanding of game content ecosystem.
  • Strong communication, coordination, and execution skills.
  • Proficient in English for work.
Good to have:
  • Experience in full-lifecycle publishing of PC/console products.
  • Global marketing experience.

Job Details

Team Introduction

Level Infinite is Tencent's international gaming business brand, dedicated to bringing fun and authentic gaming experiences to global players, allowing them to enter the game world anytime, anywhere; and by building an inclusive, interconnected, and convenient player community, promoting sharing and communication.

Level Infinite provides a range of support and services to partner studios, helping them unleash their product potential.

Level Infinite's published products include popular games such as "PUBG MOBILE", "Goddess of Victory: NIKKE", "Honor of King", and has partnered with studios to launch multiple products including "Warhammer 40,000: Darktide" from Fatshark, "Dune: Awakening" from Funcom, and "Nightingale" from Inflexion Studios.

To learn more about Level Infinite, please visit www.levelinfinite.com and follow our official accounts on Twitter, Facebook, Instagram, and YouTube.

Job Responsibilities

  • Responsible for global market marketing of PC/console products, including overall marketing strategy formulation, content marketing, and creative campaign planning and execution.
  • Able to effectively analyze product core and gameplay core, screen and clarify target users, analyze user needs, extract core selling points, and output market marketing solutions combined with market environment and product stage.
  • Formulate and plan execution effect goals for various events and marketing content, link them to core business indicators, and be responsible for the product's content volume, communication efficiency, and user conversion efficiency.
  • Based on a communication perspective, cooperate with product, community, creative, and other teams to design communication plans, promote the integration of in-game and external resources, and implement execution.

Job Requirements

  • More than 3 years of PC/console game marketing or market industry work experience, with full-lifecycle publishing experience for PC/console products, global marketing experience preferred.
  • Familiar with and passionate about the gaming industry, with in-depth experience with PC/console products.
  • Acute market sense, creative, able to quickly grasp game user preferences, and a deep understanding of the game content ecosystem.
  • Possess good communication and coordination skills and execution ability, good at multi-threaded, cross-team communication and collaboration.
  • Able to use English as a working language.

Tencent is committed to providing equal employment opportunities

At Tencent, we always adhere to the principle of equal employment opportunities and are committed to creating a fair and inclusive work environment for every employee. We firmly believe that diverse voices can inspire unlimited innovation and drive us to provide better services for users and society. We carefully create a supportive and inspiring atmosphere to help every employee find their own stage to achieve personal and common development goals.

Who we are

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.Read MoreEqual Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.Read More

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