Senior Manager -Analytics

Role: Senior Manager 

Location: Bengaluru 

What you’ll do 

We’re MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we’re all united in the vision to lead the programmatic industry and make it better. 

As part of the DnA team, you will lead a team of analysts driving the analytics delivery on digital media campaigns for a specific market or region within MiQ. You would be a part of the the DnA leadership responsible to define strategic priorities for the team that would help drive revenue growth, market sustainability and account innovation. You’d be responsible for team development, operational excellence, building analytics expertise in the team and sharing new learnings/ analytics best practices across the business.

• Develop strong commercial awareness, identify opportunities to grow business and actively take part in market and account objective setting.
• Focus on Growth and Retain strategy: Conceptualise and propose solutions to address business challenges.
• Being part of the leadership team, enhance the analytics and DS solutions outlook of MiQ’s offering.
• Build and strengthen relationship with commercial leaders and play an influential role in sales, client services, trading, solutions etc. teams.
• Lead by example! Be a hands-on leader demonstrating strong business, technical and functional knowledge.
• Work with DnA leadership to identify focus areas and build department level short/long term strategy baking in micro and macro factors.
• Provide analytics and data science project leadership and oversee development, deployment, and adoption of solutions in the specific market and in DnA.
• Responsible for providing technical and analytics expertise to the team and to bring in better ways of analytics/problem solving to the team continuously.
• Play key stakeholder role for Product & Tech developments and spearhead internal tool adoption within the market and team
• Set performance standards for the team! Own the OKRs creation, development planning, L&D plan, feedback and performance appraisals for the team.
• Drive operational excellence: Setup processes & frameworks for effort & cost tracking, effectively measure the impact of delivered outcomes.
• Ensure effective resource planning for the market by forecasting demand and making data backed assumptions.
• Develop a culture of feedback and continuous learning within the team.
• Ensure team develops an experimental and innovation focussed mindset and finds newer efficient ways of doing things.
• Have an innovative and transformation mindset to identify improvement opportunities to optimize processes, decrease costs and increase client/business value.
• Manage team wellbeing and ensure team is engaged.
• Active involvement in recruitment, branding and external event participation.

Who are your stakeholders?

As an Senior Manager you are required to work with different stakeholders across the MiQ ecosystem:

Programmatic Traders: DnA collaborates with traders to optimize campaigns. By leveraging our data analysis skills & understanding of the data landscape, we provide insights on audience targeting, ad performance, and bidding strategies. This helps traders make data-driven decisions, optimize their advertising campaigns, and improve overall campaign effectiveness and ROI.

Account Managers: We work closely with account managers to leverage the power of data partnerships. Through our analysis, we help uncover valuable insights about customer behavior, market trends, and campaign performance. This information allows account managers to create a compelling narrative, enhance engagement with advertisers, and showcase the effectiveness of MiQ's advertising solutions.

Sales Representatives: We help the sales team by creating insights based on the key market trends and events. Our analysis helps identify potential opportunities and develop a gripping sales narrative. Additionally, we assist in responding to Request for Proposals (RFPs) by providing data-driven insights and recommendations that help us in increasing the revenue streams.

Agencies & Clients: Our expertise in data analytics and data sciences is invaluable for agency and advertiser clients. By providing detailed analysis reports & solutions, we empower them to make informed decisions regarding their marketing strategies. Our insights help clients optimize their advertising budgets, target the right audience, and maximize the effectiveness of their campaigns. Additionally, we promote MiQ's internal solutions and capabilities, showcasing MiQ's unique value proposition in the programmatic landscape.

In summary, as a Senior Manager, you add value by building strong partnerships with leaders in these key teams and collectively build market strategies that foster business growth.

You also guide the DnA team to build data-driven insights and recommendations to traders, account managers, sales teams, and agency/advertiser clients that empowers MiQ and its stakeholders reach the right audience with right content at the right time.

What you’ll bring  

• 10+ years’ industry experience experience in business analytics or analytics consulting
• Proven leadership and people management experience. 5+ years developing the careers of 8 or more direct reports.
• A Bachelor’s Degree in Computer Science, Mathematical or Statistical sciences or related quantitative disciplines is required.
• Strong analytical acumen and problem-solving abilities to address complex client problems leveraging data
• Expertise in SQL, Excel and PowerPoint
• High degree of comfort with either R or Python
• Good understanding of Statistical concepts
• Knowledge of big data processing tools/frameworks like Qubole / Databricks /Spark, AWS
• Excellent Storytelling and visualization skills
• Programmatic Media / Ad-Tech /Digital advertising domain knowledge
• Knowledge of Tableau/PowerBI/Google Data Studio
• Ability to thrive in an unstructured environment, working autonomously on a strong team to find opportunity and deliver business impact

We’ve highlighted some key skills, experience and requirements for this role. But please don’t worry if you don’t meet every single one. Our talent team strives to find the best people. They might see something in your background that’s a fit for this role, or another opportunity at MiQ.  

If you have a passion for the role, please still apply.  

What impact will you create? 

As a Senior Manager, your role will create value for MiQ in the following ways:

1. Driving client stickiness: With your analytics expertise you will help our stakeholders make informed data-driven decisions. By providing accurate and actionable insights, you contribute to improving campaign performance and identifying new opportunities thereby improving customer stickiness.
2. Driving Profitability: By leveraging the power of data you are expected to identify areas where we can optimize costs & thereby maintain a competitive edge
3. MiQ Growth: Being on top of market trends & developments to suggest strategic measures that can help support MiQ's business & tap into new revenue streams to drive growth
4. Support Key Decision Making: Your expertise in data analysis and reporting provides decision-makers with the necessary information to make informed choices. You will help guide agencies, advertisers & internal stakeholders in making strategic and tactical decisions that align with the MiQ's or client's objectives.
5. Analytics Best Practices: As a Senior Manager for Analytics Excellence, you are expected to introduce analytics & data best practices within the team, helping in setting up structures and quality frameworks within the team & internal stakeholders
6. Developing Custom Analytics Solutions: Leveraging your experience in data science & advanced analytics, you will be expected to provide recommendations on MiQ products & assist in enhancing their consumption within the target market

What’s in it for you? 

Our Center of Excellence is the very heart of MiQ, and it’s where the magic happens. It means everything you do and everything you create will have a huge impact across our entire global business. 

MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, we’re always moving towards becoming an even better place to work. 

Values 

Our values are so much more than statements. They unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.

• We do what we love - Passion
• We figure it out - Determination
• We anticipate the unexpected - Agility
• We always unite - Unite
• We dare to be unconventional - Courage

Benefits  

Every region and office have specific perks and benefits, but every person joining MiQ can expect: 

• A hybrid work environment  
• New hire orientation with job specific onboarding and training
• Internal and global mobility opportunities
• Competitive healthcare benefits
• Bonus and performance incentives
• Generous annual PTO paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives.
• Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities.

Apply today! 

Equal Opportunity Employer