Senior Manager, Fan Engagement (Urban)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD:

We are currently seeking a Senior Manager, Fan Engagement (Urban) on our viral marketing team. The Senior Manager will be responsible for developing and managing fan accounts and official artist "HQ" accounts across Capitol Music Group’s (Capitol Records, Motown, Priority) urban roster. This role requires a deep understanding of social media trends, community engagement, and content creation tailored to the unique culture of urban music fans. The ideal candidate will have a proven track record of building and growing fan or genre accounts with significant followings and engagement.

How you’ll CREATE

• Fan Account Development: Create and manage fan accounts for artists and genres on Twitter/X, TikTok, and Instagram.
• Official HQ Accounts: Develop and oversee official artist "HQ" accounts, ensuring consistent and engaging content that aligns with the artist's brand and voice.
• Genre & Sub-culture Engagement: Build and maintain social media accounts focused on specific sub genres, collections of artists, memes, and short-form subcultures driving engagement and fostering community.
• Community Engagement: Analyze existing artist fan communities and fan lore to develop content strategies that resonate with fans and encourage engagement.
• Content Creation: Develop and manage pipelines to maintain a steady flow of engaging content.
• Network Building: Recruit and coordinate with freelancers and dedicated fans to further amplify reach within fan communities.
• Performance Analysis: Monitor and analyze the performance of social media accounts, using insights to refine strategies and improve engagement metrics.
• Trend Monitoring: Stay updated on trends, tools, and best practices.

Bring your VIBE

• Experience: Proven experience in building and managing artist fan accounts or genre-specific accounts with large followings (hundreds of thousands of followers) and high engagement (millions of views).
• Skills: Strong understanding of social media platforms (Twitter, TikTok, Instagram) and their respective algorithms and analytics tools.
• Creativity: Ability to create compelling, shareable content that resonates with urban music fans.
• Community Insight: Deep knowledge of urban culture, fan communities, and current trends.
• Analytical Ability: Proficiency in analyzing social media metrics and adjusting strategies accordingly.
• Networking: Experience in building and maintaining networks of freelancers and fans to enhance content reach and engagement.
• Communication: Excellent written and verbal communication skills.

Passion and Drive:

• Passion for staying on top of every new digital trend, meme, and platform.
• An unquenchable thirst for innovation, experimentation, and reinvention.
• Ambitious, self-starter requiring minimal direction. Must thrive in a team environment but be able to take initiative and work independently.

Education: Bachelor’s Degree is preferred.

Universal Music Group is an Equal Opportunity Employer

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

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Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.