Senior Marketing Automation - Technical Delivery

Company description

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.

Paving the way is our Marketing Operations group, comprised of experts in cross-channel execution, data management, process design, assessment methodology, CRM, marketing automation, email tool implementation and usage, and data capture across all marketing channels.

The Marketing Operations team is dedicated to helping us transform the marketing landscape by bridging process and technology platforms to align with client creative, strategy, and business goals.

To help with this, we’re looking for an outstanding Senior Technical Delivery Executive – someone who is passionate about how technology and marketing, working together to strategically solve our clients’ business challenges.

Sound like you? Read on.

Overview

What you’ll do:

As a Senior Technical Delivery Executive, you’ll work closely with your manager to help design, execute, and manage cross-channel marketing programs on behalf of our clients, working with various technology platforms and vendor partners.

Responsibilities

• Day-to-day, your role includes:
• Executing cross-channel execution for marketing communications on CRM Platform(s) including email, SMS, and Push Notifications
• Performing basic hygiene QC of test cases on out-going email, SMS or Push Notifications messages
• Collaborating with internal teams effectively to understand the CRM journey and stakeholder(s) perspective on delivering CRM journey activation
• Collaborating with internal teams to ensure CRM key performance indicators within CRM platform(s) are captured and monitored
• Contributing insights as a participating team member to improve support processes, reducing delivery time, and improving delivery satisfaction
• Participating in improving CRM service delivery processes, such as automating manual processes and increase service capabilities.
• Working in an Agile team that owns integral parts of the system, designing and delivering quality stable solutions
• Performing ongoing CRM platform administration
• Experience working in iterative projects, and with deployment strategies/processes (staging/testing environment vs. production/live environment)
• Leverage available documentation, training, team resources, and vendor support teams to administer CRM platform(s)
• Supporting debugging, monitoring, and control during production, go-live and post-launch phases

Qualifications

• We’re looking for strong, impactful work experience, which typically includes:
• A diploma/degree in related field, and 3 to 5 years of experience in advertising, direct marketing environment with data-oriented responsibility
• HTML & CSS basics.
• Proficient in technical HTML/CSS execution
• Proficient in managing and creating outputs from creative source to CRM-compliant assets
• Demonstrating knowledge of email marketing best practices, email databases, segmentation and matrix
• Experience in advertising/marketing, building EDM, and maintaining customisations on CRM platform
• Proficient and familiar working in a technical & digital environment
• Proficient with Microsoft business applications (Word, Excel, PowerPoint)
• Detail oriented, organized, and a multi-tasker
• Understanding or interest in event-driven services, automation and continuous delivery
• The ability to work productively as part of an Agile team
• Ability to work independently, and collaboratively in a cross-cultural and global environment
• A desire to continually improve how you and your teamwork
• The ability to document and communicate clearly and effectively with your team, managers, and stakeholders
• Salesforce Administrator Certification Desirable
• Knowledge in best practices including data security requirements, CAN SPAM compliance, etc. is an added advantage
• As training will be provided, willing to learn and pick up new technologies.