Senior Marketing Executive

Role: Senior Marketing Executive

Location: UK, London

Job type: Full time, Permanent – Hybrid

Application Deadline: September 24th with interviews expected to be held virtually on September 30th or October 1st.

This position offers a hybrid work model, allowing flexibility between working from home and our office.

Typically, employees are expected to work 2 days in the office per week.

Why QS?

At QS, we believe that work should empower you. That’s why we foster a flexible working environment that encourages every employee to own their career whilst flourishing personally and professionally. Our company values underpin everything we do – we collaborate, respect and support each other.

It’s our mission to empower motivated people around the world to fulfil their potential through higher education, ensuring that everyone has access to opportunities that change lives.

Our diversity makes us stronger. By sharing our experiences, we learn from one another and achieve more together, driving progress across the sector.

At QS, you’ll be responsible for implementing real change in the international higher education landscape. You’ll take on meaningful challenges that see a positive impact across the business and the wider sector.

We’re confident you’ll feel right at home here. QS was named as one of Newsweek’s Top 100 Most Loved Workplaces® in the UK (October 2023), recognising the respect, trust and appreciation that drive our culture every day. And as a gold-accredited Investors in People organisation – putting us among the top 28% of workplaces globally – it’s official: QS is a place where everyone can thrive.

As a Senior Marketing Executive, this is what you’ll be doing:

We’re seeking a Senior Marketing Executive to join our high-performing Institutional Marketing team and play a key role in raising awareness and driving interest in QS Quacquarelli Symonds’ student recruitment products and services. This is an exciting opportunity to shape marketing campaigns that connect universities, agencies, and government organisations around the world with QS’ global mission.

In this role, you’ll collaborate closely with the wider marketing team - spanning content, creative, and regional marketing - as well as stakeholders across the business. You’ll design and deliver B2B marketing campaigns and activities that support both universities and QS in achieving their strategic objectives. Your work will have a tangible impact on our global higher education community.

We’re looking for someone who is passionate about marketing, enjoys being hands-on, and thrives in a fast-paced environment. You’ll manage multiple projects simultaneously, prioritising and multitasking effectively under tight deadlines, while maintaining creativity and attention to detail. You are a flexible, collaborative team player with excellent communication skills, ready to work with colleagues and partners around the world.

At QS, we value diversity, collaboration, and curiosity, and we welcome candidates who bring fresh ideas, energy, and a commitment to making higher education accessible and impactful globally.

Role responsibilities

• Support the development and implementation of B2B student recruitment campaigns to build brand awareness, interest and leads. Key channels include email, website, webinar, social and digital.
• Deliver marketing activities to promote and generate leads for QS student recruitment events and digital advertising.
• Work across marketing, sales, product and business units to ensure plans are aligned.
• Brief marketing tasks into the service teams, e.g. creative, content, paid advertising. Give clear direction and deadlines, provide constructive feedback to ensure the delivery meets the brief and achieves the objective.
• Support the project management of marketing plans. Use ClickUp to manage and coordinate tasks, follow up with team members and provide progress updates by email and at meetings.
• Support the operational delivery of marketing activities, e.g. webinars and email marketing.
• Evaluate and report the performance of marketing activities and campaigns – during and post-delivery. Suggest and apply recommendations to optimise results.
• Monitor, track and analyse lead scoring and identify any improvements or changes to improve SLAs and conversion
• Suggest and test new ideas, including automations and application of AI tools, to achieve our campaign objectives and support sales and product with their targets.
• Keep internal stakeholders up-to-date with marketing campaign and activities, including emails, meetings and presentations.
• Flexible team member that will support the Institutional and wider marketing team when and where the help is needed.

Key skills and experience

• Skilled Marketeer with a proven experience of working in a similar role within Higher Education sector or EdTech (Essential)
• Understands the different marketing channels and the role they play, e.g. website, social media, email marketing, paid digital advertising etc.
• Experience of working with a diverse range of stakeholders, remotely around the world, to deliver marketing activities.
• High level of attention to details and demonstrable ability to multi-task and adhere to deadlines.
• Ability to turn complex ideas and information into simple story telling (understood by the target audience).
• Confident at monitoring, evaluating and optimising systems, processes and marketing activities.
• Understands how CRM systems can be applied with email marketing experience – writing, building and sending emails.
• Confident in using systems such as Teams, HubSpot, WordPress, ClickUp or Zoom (or similar).
• Experienced at working in a fast-paced and dynamic environment, with the ability to quickly adapt plans as needs require.
• Excellent verbal and written communications skills in English.

Please note, if you don't meet all the criteria but believe you have the skills and passion to thrive in this role, we encourage you to apply.

So, who are we and what do we do?

QS is the world leader in higher education services, analytics, insights and intelligence. From consultancy to student mobility, academic partnerships to branding solutions, our services power both institutional and individual success.

We’re behind the world’s most widely read university rankings (Meltwater 2023). Our QS World University Rankings® reach hundreds of millions, shaping decisions and guiding futures.

Since launching in 1990, our impact and influence have only grown. Today, we work with more than 2,000 of the world’s leading higher education institutions, over 12,000 employers, and governments seeking change and socioeconomic development through higher education.

Join QS and you’ll join an 800-strong community of problem-solvers, creators, collaborators and change-makers based in 40+ countries and 11 international offices, including Australia, Malaysia, India, Romania, Singapore, France, Germany, the USA and our headquarters in London.

With every talented new hire, business acquisition and bold initiative, we’re strengthening our reach and delivering even greater value to institutions and learners worldwide. Are you ready to shape the future of higher education?

We take investing in our people very seriously.

As standard you will have:

• Competitive base salary
• Access to an annual bonus scheme (for qualifying roles only)
• 25 days annual leave, plus bank holidays – increasing to 27 days after 5 years’
• Access to a Buy Holiday scheme allowing you to buy up to 5 additional holiday days per year
• Enhanced maternity and paternity leave
• Generous pension through Royal London
• Comprehensive private medical insurance and wellness scheme through Vitality
• Access to QSmiles – a discount scheme that actually makes a significant difference
• Cycle to work scheme
• A vibrant social environment and multicultural and multinational culture

But that’s not all. Outside of these standard benefits we also offer resources to allow professional growth and wellness initiatives to nurture a healthy mindset:

• Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
• A focus on welfare which is led by our global wellness team, with mental health first aiders globally
• Access to a variety of diversity and inclusion initiatives and groups
• Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
• Support for volunteering and study leave
• Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
• Options to join our outstanding global Mentorship programme

Like what you’ve heard? Great, apply now!

As a candidate, we know the application and interview process can be daunting and so it’s important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space.

Equal opportunities

QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.