Senior Marketing Manager, Germany

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

We’re looking for a German-speaking experienced Senior Demand Generation Manager to help drive brand awareness, lead generation and revenue growth in Germany. This is a highly strategic and execution-focused role in which you will work closely with sales, GTM, central marketing teams and content to build campaigns that engage and convert our target audience.

This position reports into the EMEA Demand Gen Director based in London and will be based in Germany (Berlin or remote) or Dublin or London

Language Requirements

German and English fluency

What you will do

• Own the full marketing strategy in Germany through multi-channel campaigns (email, webinars, events, ABM etc.) and localised messaging.
• Develop and execute DACH specific demand gen campaigns that drive pipeline, including supporting local events and field marketing efforts
• Develop messaging and content that highlight the value of Rippling products to our German audience, collaborating closely with Sales and Marketing for localisation of key assets.
• Build and maintain feedback loops with key stakeholders to ensure content and campaigns are performing with key customers and prospects
• Partner closely with Marketing, Sales and GTM teams to build a strong marketing and brand presence in Germany.

What you will need

• Native or fluent German speaker!
• At least 7 years in demand generation marketing for DACH regions
• Proven track record of running successful demand gen campaigns
• Experience with CRM and marketing automation tools (SFDC, Outreach, etc.)
• Analytical mindset - you can interpret data and optimise strategies accordingly
• Ability to collaborate across teams to execute powerful campaigns

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.